Soft Sell, Hard Cash: Marketing J-Cult in Asia

Brian Moeran

    Research output: Working paperResearch

    1 Downloads (Pure)
    Original languageEnglish
    Place of PublicationKøbenhavn
    Number of pages14
    Publication statusPublished - 2004

    Cite this

    Moeran, B. (2004). Soft Sell, Hard Cash: Marketing J-Cult in Asia. København.