Soft Sell, Hard Cash: Marketing J-Cult in Asia

Brian Moeran

    Research output: Working paperResearch

    Original languageEnglish
    Place of PublicationKøbenhavn
    Number of pages14
    Publication statusPublished - 2004

    Cite this

    Moeran, B. (2004). Soft Sell, Hard Cash: Marketing J-Cult in Asia. København.
    Moeran, Brian. / Soft Sell, Hard Cash : Marketing J-Cult in Asia. København, 2004.
    @techreport{fa540b60c02011db9769000ea68e967b,
    title = "Soft Sell, Hard Cash: Marketing J-Cult in Asia",
    keywords = "Asien, Kulturel globalisering, Globalisering, Kultur, Japan",
    author = "Brian Moeran",
    year = "2004",
    language = "English",
    type = "WorkingPaper",

    }

    Soft Sell, Hard Cash : Marketing J-Cult in Asia. / Moeran, Brian.

    København, 2004.

    Research output: Working paperResearch

    TY - UNPB

    T1 - Soft Sell, Hard Cash

    T2 - Marketing J-Cult in Asia

    AU - Moeran, Brian

    PY - 2004

    Y1 - 2004

    KW - Asien

    KW - Kulturel globalisering

    KW - Globalisering

    KW - Kultur

    KW - Japan

    M3 - Working paper

    BT - Soft Sell, Hard Cash

    CY - København

    ER -