Soft ni uri, hard ni kasegu: Asia no J-cult o marketing suru

Brian Moeran

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	Japanese
Title of host publication	Ekkyo suru popular bunka to "sozo no Asia"
Editors	Masaki Tosa, Hiroshi Aoyanagi
Publication date	2005
Pages	25-42
Publication status	Published - 2005

Handle.net

@inbook{6a8bfd40c01f11db9769000ea68e967b,

title = "Soft ni uri, hard ni kasegu: Asia no J-cult o marketing suru",

keywords = "Japan, Markedsf{\o}ring, Markedsf{\o}ringsformer",

author = "Brian Moeran",

note = "Opstilling: 658.800 ekk L{\o}be nr.: 057676",

year = "2005",

language = "Japansk",

pages = "25--42",

editor = "Masaki Tosa and Hiroshi Aoyanagi",

booktitle = "Ekkyo suru popular bunka to {"}sozo no Asia{"}",

}