Soft ni uri, hard ni kasegu: Asia no J-cult o marketing suru

Brian Moeran

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageJapanese
    Title of host publicationEkkyo suru popular bunka to "sozo no Asia"
    EditorsMasaki Tosa, Hiroshi Aoyanagi
    Publication date2005
    Pages25-42
    Publication statusPublished - 2005

    Cite this

    Moeran, B. (2005). Soft ni uri, hard ni kasegu: Asia no J-cult o marketing suru. In M. Tosa, & H. Aoyanagi (Eds.), Ekkyo suru popular bunka to "sozo no Asia" (pp. 25-42)
    Moeran, Brian. / Soft ni uri, hard ni kasegu : Asia no J-cult o marketing suru. Ekkyo suru popular bunka to "sozo no Asia". editor / Masaki Tosa ; Hiroshi Aoyanagi. 2005. pp. 25-42
    @inbook{6a8bfd40c01f11db9769000ea68e967b,
    title = "Soft ni uri, hard ni kasegu: Asia no J-cult o marketing suru",
    keywords = "Japan, Markedsf{\o}ring, Markedsf{\o}ringsformer",
    author = "Brian Moeran",
    note = "Opstilling: 658.800 ekk L{\o}be nr.: 057676",
    year = "2005",
    language = "Japansk",
    pages = "25--42",
    editor = "Masaki Tosa and Hiroshi Aoyanagi",
    booktitle = "Ekkyo suru popular bunka to {"}sozo no Asia{"}",

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    Moeran, B 2005, Soft ni uri, hard ni kasegu: Asia no J-cult o marketing suru. in M Tosa & H Aoyanagi (eds), Ekkyo suru popular bunka to "sozo no Asia". pp. 25-42.

    Soft ni uri, hard ni kasegu : Asia no J-cult o marketing suru. / Moeran, Brian.

    Ekkyo suru popular bunka to "sozo no Asia". ed. / Masaki Tosa; Hiroshi Aoyanagi. 2005. p. 25-42.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    TY - CHAP

    T1 - Soft ni uri, hard ni kasegu

    T2 - Asia no J-cult o marketing suru

    AU - Moeran, Brian

    N1 - Opstilling: 658.800 ekk Løbe nr.: 057676

    PY - 2005

    Y1 - 2005

    KW - Japan

    KW - Markedsføring

    KW - Markedsføringsformer

    M3 - Bidrag til bog/antologi

    SP - 25

    EP - 42

    BT - Ekkyo suru popular bunka to "sozo no Asia"

    A2 - Tosa, Masaki

    A2 - Aoyanagi, Hiroshi

    ER -

    Moeran B. Soft ni uri, hard ni kasegu: Asia no J-cult o marketing suru. In Tosa M, Aoyanagi H, editors, Ekkyo suru popular bunka to "sozo no Asia". 2005. p. 25-42