Social Responsibility and Ethics in Marketing Communications: The Case og Stealth Marketing

Roy Langer, Suzanne C. Beckmann

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2006
    Number of pages6
    Publication statusPublished - 2006
    EventThe 35th EMAC Annual Conference 2006 - Athens Business and Economics University, Athen, Greece
    Duration: 23 May 200626 May 2006
    Conference number: 35

    Conference

    ConferenceThe 35th EMAC Annual Conference 2006
    Number35
    LocationAthens Business and Economics University
    CountryGreece
    CityAthen
    Period23/05/200626/05/2006

    Cite this

    Langer, R., & Beckmann, S. C. (2006). Social Responsibility and Ethics in Marketing Communications: The Case og Stealth Marketing. Paper presented at The 35th EMAC Annual Conference 2006, Athen, Greece.
    Langer, Roy ; Beckmann, Suzanne C. / Social Responsibility and Ethics in Marketing Communications : The Case og Stealth Marketing. Paper presented at The 35th EMAC Annual Conference 2006, Athen, Greece.6 p.
    @conference{c64c6e50f8ad11db9160000ea68e967b,
    title = "Social Responsibility and Ethics in Marketing Communications: The Case og Stealth Marketing",
    keywords = "Markedskommunikation, Markedsf{\o}ring, Virksomhedens sociale ansvar, Etisk markedsf{\o}ring",
    author = "Roy Langer and Beckmann, {Suzanne C.}",
    year = "2006",
    language = "English",
    note = "null ; Conference date: 23-05-2006 Through 26-05-2006",

    }

    Langer, R & Beckmann, SC 2006, 'Social Responsibility and Ethics in Marketing Communications: The Case og Stealth Marketing' Paper presented at, Athen, Greece, 23/05/2006 - 26/05/2006, .

    Social Responsibility and Ethics in Marketing Communications : The Case og Stealth Marketing. / Langer, Roy; Beckmann, Suzanne C.

    2006. Paper presented at The 35th EMAC Annual Conference 2006, Athen, Greece.

    Research output: Contribution to conferencePaperResearch

    TY - CONF

    T1 - Social Responsibility and Ethics in Marketing Communications

    T2 - The Case og Stealth Marketing

    AU - Langer, Roy

    AU - Beckmann, Suzanne C.

    PY - 2006

    Y1 - 2006

    KW - Markedskommunikation

    KW - Markedsføring

    KW - Virksomhedens sociale ansvar

    KW - Etisk markedsføring

    M3 - Paper

    ER -

    Langer R, Beckmann SC. Social Responsibility and Ethics in Marketing Communications: The Case og Stealth Marketing. 2006. Paper presented at The 35th EMAC Annual Conference 2006, Athen, Greece.