Social Responsibility and Ethics in Marketing Communications: The Case og Stealth Marketing

Roy Langer, Suzanne C. Beckmann

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2006
Number of pages	6
Publication status	Published - 2006
Event	The 35th Annual Conference of the European Marketing Academy. EMAC 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics - Athens Business and Economics University, Athen, Greece Duration: 23 May 2006 → 26 May 2006 Conference number: 35

Conference	The 35th Annual Conference of the European Marketing Academy. EMAC 2006
Number	35
Location	Athens Business and Economics University
Country/Territory	Greece
City	Athen
Period	23/05/2006 → 26/05/2006

Handle.net

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title = "Social Responsibility and Ethics in Marketing Communications: The Case og Stealth Marketing",

keywords = "Markedskommunikation, Markedsf{\o}ring, Virksomhedens sociale ansvar, Etisk markedsf{\o}ring",

author = "Roy Langer and Beckmann, {Suzanne C.}",

year = "2006",

language = "English",

note = "The 35th Annual Conference of the European Marketing Academy. EMAC 2006 ; Conference date: 23-05-2006 Through 26-05-2006",

}

TY - CONF

T1 - Social Responsibility and Ethics in Marketing Communications

T2 - The 35th Annual Conference of the European Marketing Academy. EMAC 2006

AU - Langer, Roy

AU - Beckmann, Suzanne C.

N1 - Conference code: 35

PY - 2006

Y1 - 2006

KW - Markedskommunikation

KW - Markedsføring

KW - Virksomhedens sociale ansvar

KW - Etisk markedsføring

M3 - Paper

Y2 - 23 May 2006 through 26 May 2006

ER -