Social Responsibility and Ethics in Marketing Communications: The Case og Stealth Marketing

Roy Langer, Suzanne C. Beckmann

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2006
    Number of pages6
    Publication statusPublished - 2006
    EventThe 35th EMAC Annual Conference 2006 - Athens Business and Economics University, Athen, Greece
    Duration: 23 May 200626 May 2006
    Conference number: 35

    Conference

    ConferenceThe 35th EMAC Annual Conference 2006
    Number35
    LocationAthens Business and Economics University
    CountryGreece
    CityAthen
    Period23/05/200626/05/2006

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