Social Media Reputation

Michael Andreas Etter, Davide Ravasi, Elanor Colleoni

    Research output: Contribution to conferencePaperResearchpeer-review


    Social media enable millions of users to create and disseminate narratives about organizations that increase their public exposure and shape public perceptions. In this paper, we draw on the sociology of news production and research on computer-mediated communication to discuss how different motivational drivers and contextual conditions associated with the formation of narratives in traditional news media and social media influence their content, diffusion, and impact significantly. Our analysis suggests that current theories of media reputation may provide an incomplete representation of the phenomenon, and highlight theoretically relevant differences and interrelationships between reputational dynamics involving news media and social media.
    Original languageEnglish
    Publication date2014
    Publication statusPublished - 2014
    EventThe Academy of Management Annual Meeting 2014: The Power of Words - Philadelphia, United States
    Duration: 1 Aug 20145 Aug 2014
    Conference number: 74


    ConferenceThe Academy of Management Annual Meeting 2014
    CountryUnited States
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