Social Media and the Formation of Organizational Reputation

Michael Etter, Davide Ravasi, Elanor Colleoni

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Abstract

The rise of social media is changing how evaluative judgments about organizations are produced and disseminated in the public domain. In this article we discuss how these changes question traditional assumptions that research on media reputation rests upon, and we offer an alternative framework that begins to account for how the more active role of audiences, the changing ways in which they express their evaluations, and the increasing heterogeneity and dynamism that characterize media reputation influence the formation of organizational reputations.
Original languageEnglish
JournalAcademy of Management Review
Volume44
Issue number1
Pages (from-to)28-52
Number of pages25
ISSN0363-7425
DOIs
Publication statusPublished - Jan 2019

Bibliographical note

Published online: 10. November 2017

Keywords

  • Media reputation
  • News media
  • Organizational reputation
  • Reputation formation
  • Social media

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