TY - JOUR
T1 - Social Innovation Ignored
T2 - Framing Nonprofit Activities in European News Media
AU - Krlev, Gorgi
AU - Lund, Anker Brink
N1 - Published online: 27. April 2020
PY - 2020/10
Y1 - 2020/10
N2 - News reporting typically has a dual function: it mirrors what is going on in real life, but it also shapes how actors behave. Previous studies suggest that media presence, by way of shaping public and policy perceptions, influence how well nonprofits are able to raise funds and mobilize human resources. Yet, we are lacking insights into how the third sector is actually framed in the media, in particular with regard to innovation, which increasingly complements the more traditional functions of advocacy and service provision. To find out, we performed a longitudinal content analysis and an in-depth framing analysis on national and regional newspapers from nine European countries. The analyses demonstrate that third sector activities, especially those related to social innovation, are largely ignored. We find no systematic evidence that crises increase news attention to nonprofit activities. The third sector is becoming more newsworthy when it co-engages with government and business actors, but can benefit only little from this “positive glow”. We suggest how research on these matters can be taken forward, with a specific focus on the agenda-setting theory of mass media, the strategic management of nonprofit organizations, and collaboration in the context of social innovation.
AB - News reporting typically has a dual function: it mirrors what is going on in real life, but it also shapes how actors behave. Previous studies suggest that media presence, by way of shaping public and policy perceptions, influence how well nonprofits are able to raise funds and mobilize human resources. Yet, we are lacking insights into how the third sector is actually framed in the media, in particular with regard to innovation, which increasingly complements the more traditional functions of advocacy and service provision. To find out, we performed a longitudinal content analysis and an in-depth framing analysis on national and regional newspapers from nine European countries. The analyses demonstrate that third sector activities, especially those related to social innovation, are largely ignored. We find no systematic evidence that crises increase news attention to nonprofit activities. The third sector is becoming more newsworthy when it co-engages with government and business actors, but can benefit only little from this “positive glow”. We suggest how research on these matters can be taken forward, with a specific focus on the agenda-setting theory of mass media, the strategic management of nonprofit organizations, and collaboration in the context of social innovation.
KW - Framing
KW - Media
KW - Nonprofit
KW - Social innovation
KW - Third sector
KW - Media
KW - Framing
KW - Social innovation
KW - Nonprofit
KW - Third Sector
UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=960239210910
U2 - 10.1007/s11266-020-00224-7
DO - 10.1007/s11266-020-00224-7
M3 - Journal article
AN - SCOPUS:85084237176
VL - 31
SP - 949
EP - 965
JO - VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations
JF - VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations
SN - 0957-8765
IS - 5
ER -