Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning

Christine Vallaster; Sylvia von Wallpach; Leslie de Chernatony

Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning

Christine Vallaster
, Sylvia von Wallpach
, Leslie de Chernatony

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	The Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference
Editors	Susanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Place of Publication	Frederiksberg
Publisher	Department of Marketing. CBS
Publication date	2010
ISBN (Print)	9788792569011
Publication status	Published - 2010
Externally published	Yes
Event	The 39th Annual Conference of the European Marketing Academy. EMAC 2010: The Six Senses: The Essentials of Marketing - Copenhagen Business School, Frederiksberg, Denmark Duration: 1 Jun 2010 → 4 Jun 2010 Conference number: 39

Conference

Conference	The 39th Annual Conference of the European Marketing Academy. EMAC 2010
Number	39
Location	Copenhagen Business School
Country/Territory	Denmark
City	Frederiksberg
Period	01/06/2010 → 04/06/2010

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Cite this

Vallaster, Christine ; von Wallpach, Sylvia ; de Chernatony, Leslie. / Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning. The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . editor / Susanne C. Beckmann ; Torsten Ringberg ; Thomas Ritter. Frederiksberg : Department of Marketing. CBS, 2010.

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title = "Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning",

author = "Christine Vallaster and \{von Wallpach\}, Sylvia and \{de Chernatony\}, Leslie",

year = "2010",

language = "English",

isbn = "9788792569011",

editor = "\{ Beckmann\}, \{Susanne C.\} and Ringberg, \{Torsten \} and Ritter, \{Thomas \}",

booktitle = "The Six Senses",

publisher = "Department of Marketing. CBS",

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note = "The 39th Annual Conference of the European Marketing Academy. EMAC 2010 ; Conference date: 01-06-2010 Through 04-06-2010",

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Vallaster, C, von Wallpach, S & de Chernatony, L 2010, Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning. in SC Beckmann, T Ringberg & T Ritter (eds), The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . Department of Marketing. CBS, Frederiksberg, The 39th Annual Conference of the European Marketing Academy. EMAC 2010, Frederiksberg, Denmark, 01/06/2010.

Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning. / Vallaster, Christine; von Wallpach, Sylvia; de Chernatony, Leslie.
The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . ed. / Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg: Department of Marketing. CBS, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning

AU - Vallaster, Christine

AU - von Wallpach, Sylvia

AU - de Chernatony, Leslie

N1 - Conference code: 39

PY - 2010

Y1 - 2010

M3 - Article in proceedings

SN - 9788792569011

BT - The Six Senses

A2 - Beckmann, Susanne C.

A2 - Ringberg, Torsten

A2 - Ritter, Thomas

PB - Department of Marketing. CBS

CY - Frederiksberg

T2 - The 39th Annual Conference of the European Marketing Academy. EMAC 2010

Y2 - 1 June 2010 through 4 June 2010

ER -