Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning

Christine Vallaster, Sylvia von Wallpach, Leslie de Chernatony

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationThe Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference
EditorsSusanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Place of PublicationFrederiksberg
PublisherDepartment of Marketing. CBS
Publication date2010
ISBN (Print)9788792569011
Publication statusPublished - 2010
Externally publishedYes
EventThe 39th EMAC Annual Conference 2010: The Six Senses: The Essentials of Marketing - Copenhagen Business School, Frederiksberg, Denmark
Duration: 1 Jun 20104 Jun 2010
Conference number: 39


ConferenceThe 39th EMAC Annual Conference 2010
LocationCopenhagen Business School

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