Smart Phones and their Substitutes: Task-Medium Fit and Business Models

Mads Bødker, Gregory Gimpel, Jonas Hedman

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    Drawing on data from a longitudinal field study, this paper investigates the influence of existing, better and stand-alone technology substitutes on the use of smart phones. By applying prospect theory, media richness theory, and business model literature, the purpose of this paper is to improve our understanding of the role of substitutes, device content fit issues, and implications for business models by asking the question: What is an effective business model to address the relationship between user preference and the fit of the smart phone and everyday task? The field study data suggest the need for business models to recognize that adoption decisions are reference-dependent and strongly influenced by the fit between task and smart phone.
    Original languageEnglish
    Title of host publicationProceedings. Eighth International Conference on Mobile Business, 2009. ICMB 2009
    EditorsXiangpei Hu, Eusebio Scornavacca, Qing Hu
    Number of pages6
    Place of PublicationLos Alamitos, CA
    Publication date2009
    ISBN (Print)9781424444243
    ISBN (Electronic)9780769536910
    Publication statusPublished - 2009
    EventICMB 2009: The 8th International Conference on Mobile Business - Dalian University of Technology, Dalian, China
    Duration: 27 Jun 200928 Jun 2009
    Conference number: 8


    ConferenceICMB 2009: The 8th International Conference on Mobile Business
    LocationDalian University of Technology

    Cite this