Smart Defaults and Soft Nudges: How Insights from Behavioral Economics can Inform Effective Nutrition Policy

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    LanguageEnglish
    Title of host publicationMarketing, Food and the Consumer : Festschrift in Honour of Klaus G. Grunert
    EditorsJoachim Scholderer, Karen Brunsø
    Place of PublicationHarlow
    PublisherPearson Education Ltd.
    Date2013
    Pages189-200
    ISBN (Print)9781782735267
    StatePublished - 2013

    Bibliographical note

    CBS Library does not have access to the material

    Cite this

    Reisch, L., & Gwozdz, W. (2013). Smart Defaults and Soft Nudges: How Insights from Behavioral Economics can Inform Effective Nutrition Policy. In J. Scholderer, & K. Brunsø (Eds.), Marketing, Food and the Consumer: Festschrift in Honour of Klaus G. Grunert (pp. 189-200). Harlow: Pearson Education Ltd..
    Reisch, Lucia ; Gwozdz, Wencke. / Smart Defaults and Soft Nudges : How Insights from Behavioral Economics can Inform Effective Nutrition Policy. Marketing, Food and the Consumer: Festschrift in Honour of Klaus G. Grunert. editor / Joachim Scholderer ; Karen Brunsø. Harlow : Pearson Education Ltd., 2013. pp. 189-200
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    title = "Smart Defaults and Soft Nudges: How Insights from Behavioral Economics can Inform Effective Nutrition Policy",
    author = "Lucia Reisch and Wencke Gwozdz",
    note = "CBS Library does not have access to the material",
    year = "2013",
    language = "English",
    isbn = "9781782735267",
    pages = "189--200",
    editor = "Joachim Scholderer and Karen Bruns{\o}",
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    Reisch, L & Gwozdz, W 2013, Smart Defaults and Soft Nudges: How Insights from Behavioral Economics can Inform Effective Nutrition Policy. in J Scholderer & K Brunsø (eds), Marketing, Food and the Consumer: Festschrift in Honour of Klaus G. Grunert. Pearson Education Ltd., Harlow, pp. 189-200.

    Smart Defaults and Soft Nudges : How Insights from Behavioral Economics can Inform Effective Nutrition Policy. / Reisch, Lucia; Gwozdz, Wencke.

    Marketing, Food and the Consumer: Festschrift in Honour of Klaus G. Grunert. ed. / Joachim Scholderer; Karen Brunsø. Harlow : Pearson Education Ltd., 2013. p. 189-200.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    TY - CHAP

    T1 - Smart Defaults and Soft Nudges

    T2 - How Insights from Behavioral Economics can Inform Effective Nutrition Policy

    AU - Reisch,Lucia

    AU - Gwozdz,Wencke

    N1 - CBS Library does not have access to the material

    PY - 2013

    Y1 - 2013

    M3 - Book chapter

    SN - 9781782735267

    SP - 189

    EP - 200

    BT - Marketing, Food and the Consumer

    PB - Pearson Education Ltd.

    CY - Harlow

    ER -

    Reisch L, Gwozdz W. Smart Defaults and Soft Nudges: How Insights from Behavioral Economics can Inform Effective Nutrition Policy. In Scholderer J, Brunsø K, editors, Marketing, Food and the Consumer: Festschrift in Honour of Klaus G. Grunert. Harlow: Pearson Education Ltd.2013. p. 189-200.