Smart Defaults and Soft Nudges: How Insights from Behavioral Economics can Inform Effective Nutrition Policy

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Marketing, Food and the Consumer : Festschrift in Honour of Klaus G. Grunert
Editors	Joachim Scholderer, Karen Brunsø
Place of Publication	Harlow
Publisher	Pearson Education Ltd.
Publication date	2013
Pages	189-200
ISBN (Print)	9781782735267
Publication status	Published - 2013

Handle.net

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title = "Smart Defaults and Soft Nudges: How Insights from Behavioral Economics can Inform Effective Nutrition Policy",

author = "Lucia Reisch and Wencke Gwozdz",

year = "2013",

language = "English",

isbn = "9781782735267",

pages = "189--200",

editor = "Joachim Scholderer and Karen Bruns{\o}",

booktitle = "Marketing, Food and the Consumer",

publisher = "Pearson Education Ltd.",

address = "United Kingdom",

}

Smart Defaults and Soft Nudges: How Insights from Behavioral Economics can Inform Effective Nutrition Policy. / Reisch, Lucia ; Gwozdz, Wencke.
Marketing, Food and the Consumer: Festschrift in Honour of Klaus G. Grunert. ed. / Joachim Scholderer; Karen Brunsø. Harlow: Pearson Education Ltd., 2013. p. 189-200.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Smart Defaults and Soft Nudges

T2 - How Insights from Behavioral Economics can Inform Effective Nutrition Policy

AU - Reisch, Lucia

AU - Gwozdz, Wencke

PY - 2013

Y1 - 2013

M3 - Book chapter

SN - 9781782735267

SP - 189

EP - 200

BT - Marketing, Food and the Consumer

A2 - Scholderer, Joachim

A2 - Brunsø, Karen

PB - Pearson Education Ltd.

CY - Harlow

ER -