Smart Defaults and Soft Nudges: How Insights from Behavioral Economics can Inform Effective Nutrition Policy

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationMarketing, Food and the Consumer : Festschrift in Honour of Klaus G. Grunert
    EditorsJoachim Scholderer, Karen Brunsø
    Place of PublicationHarlow
    PublisherPearson Education Ltd.
    Publication date2013
    Pages189-200
    ISBN (Print)9781782735267
    Publication statusPublished - 2013

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    Cite this

    Reisch, L., & Gwozdz, W. (2013). Smart Defaults and Soft Nudges: How Insights from Behavioral Economics can Inform Effective Nutrition Policy. In J. Scholderer, & K. Brunsø (Eds.), Marketing, Food and the Consumer: Festschrift in Honour of Klaus G. Grunert (pp. 189-200). Pearson Education Ltd..