Slide Report on Business Model Prototypes: How Cultural Business Models Can Promote Sustainable Tourism and Rural Community Development

María Rodríguez Ayerbe; Esben Rahbek Gjerdrum  Pedersen; Viktor Smith; Carsten Humlebæk

doi:10.5281/zenodo.15560924

Slide Report on Business Model Prototypes: How Cultural Business Models Can Promote Sustainable Tourism and Rural Community Development

Department of Management, Society and Communication

Research output: Book/Report › Report › Research › peer-review

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Abstract

• The report provides an overview of cultural business models with emphasis on sustainable tourism in rural communities.
• The report outlines four different configurations of cultural business models, which come with different barriers and opportunities. The organising categories are the 1) types of assets (tangible/intangible) and 2) the organisation of the offerings (centralised/diffused).
• The report also outlines potential avenues for strengthening cultural business models and promoting sustainable tourism in rural communities. Emphasis is on contracts, governance, and communication.
• Multiple case examples are provided to exemplify the multitude of cultural business models in Europe and beyond.

Original language	English

Place of Publication	Clonakilty
Publisher	SECreTOUR
Number of pages	100
DOIs	https://doi.org/10.5281/zenodo.15560924
Publication status	Published - 31 May 2025

Bibliographical note

Deliverable no.: D2.2
Lead Beneficiary: CBS

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 12 Responsible Consumption and Production

Access to Document

10.5281/zenodo.15560924Licence: CC BY-SA

Full TextFinal published version, 1.22 MBLicence: CC BY-SA

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Cite this

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