| Original language | English |
|---|---|
| Title of host publication | The Palgrave Encyclopedia of Strategic Management |
| Editors | Mie Augier , David Teece |
| Number of pages | 3 |
| Place of Publication | Basingstoke |
| Publisher | Palgrave Macmillan |
| Publication date | 2013 |
| ISBN (Print) | 9781137294678 |
| ISBN (Electronic) | 9781137007728 |
| DOIs | |
| Publication status | Published - 2013 |
Abstract
Global strategy differs from domestic strategy in terms of content and process as well as context and structure. The content of global strategy can contain five key elements, while the process of global strategy can have six major stages. These are expounded below. Global strategy is influenced by rich and complementary local contexts with diverse resource pools and game rules at the national level to form a broad ecosystem at the global level. Further, global strategy dictates the interaction or balance between different entry strategies at the levels of internal and external networks.