Skunk Works

Andrea Fosfuri, Thomas Rønde

    Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review


    Global strategy differs from domestic strategy in terms of content and process as well as context and structure. The content of global strategy can contain five key elements, while the process of global strategy can have six major stages. These are expounded below. Global strategy is influenced by rich and complementary local contexts with diverse resource pools and game rules at the national level to form a broad ecosystem at the global level. Further, global strategy dictates the interaction or balance between different entry strategies at the levels of internal and external networks.
    Original languageEnglish
    Title of host publicationThe Palgrave Encyclopedia of Strategic Management
    EditorsMie Augier , David Teece
    Number of pages3
    Place of PublicationBasingstoke
    PublisherPalgrave Macmillan
    Publication date2013
    ISBN (Print)9781137294678
    ISBN (Electronic)9781137007728
    Publication statusPublished - 2013

    Bibliographical note

    Published online: 09 October 2013

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