Six Propositions for Place Marketing: A Critical Discussion of the Current State of Our Field

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Marketing Countries, Places, and Place-associated Brands : Identity and Image
Editors	Nicolas Papadopoulos , Mark Cleveland
Number of pages	13
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Publication date	2021
Pages	63-75
Chapter	4
ISBN (Print)	9781839107368
ISBN (Electronic)	9781839107375
DOIs	https://doi.org/10.4337/9781839107375.00013
Publication status	Published - 2021

Access to Document

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title = "Six Propositions for Place Marketing: A Critical Discussion of the Current State of Our Field",

author = "Sebastian Zenker",

year = "2021",

doi = "10.4337/9781839107375.00013",

language = "English",

isbn = "9781839107368",

pages = "63--75",

editor = "{Papadopoulos }, {Nicolas } and Cleveland, {Mark }",

booktitle = "Marketing Countries, Places, and Place-associated Brands",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}

Six Propositions for Place Marketing: A Critical Discussion of the Current State of Our Field. / Zenker, Sebastian.
Marketing Countries, Places, and Place-associated Brands: Identity and Image . ed. / Nicolas Papadopoulos ; Mark Cleveland. Cheltenham : Edward Elgar Publishing, 2021. p. 63-75.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Six Propositions for Place Marketing

T2 - A Critical Discussion of the Current State of Our Field

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DO - 10.4337/9781839107375.00013

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SP - 63

EP - 75

BT - Marketing Countries, Places, and Place-associated Brands

A2 - Papadopoulos , Nicolas

A2 - Cleveland, Mark

PB - Edward Elgar Publishing

CY - Cheltenham

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