Six Propositions for Place Marketing: A Critical Discussion of the Current State of Our Field

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Countries, Places, and Place-associated Brands : Identity and Image
EditorsNicolas Papadopoulos , Mark Cleveland
Number of pages13
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2021
ISBN (Print)9781839107368
ISBN (Electronic)9781839107375
Publication statusPublished - 2021

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