Similar Affordances, Different Use Practices?: An Investigation of the Socio-cultural Contexts in Facebook, Instagram and Twitter

Kader Arslan; Matthias Trier

Similar Affordances, Different Use Practices? An Investigation of the Socio-cultural Contexts in Facebook, Instagram and Twitter

Kader Arslan, Matthias Trier

Department of Digitalization

University of Paderborn

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

This study argues that the widely adopted affordance perspective is not sufficiently capturing subtle differences between social media platforms (SMPs) that result from varying socio-cultural context factors. To address this gap, this study attempts a systematic structure of the different discourses on SMP differences and at the same time aligning it better to the affordance perspective. An online survey asked participants (n=197) to evaluate their SMP use practices (or non-use) based on 15 different sub-constructs of use practices that influence the socio-cultural context of SMPs. Pairwise comparisons of the SMPs Facebook, Instagram and Twitter revealed significant differences in use practices. This study concludes that a systematic investigation of the socio-cultural influences on use practices can reveal important differences that the more abstract and design-oriented affordance perspective may otherwise overlook. For example, users (e.g., prospective customers) of Instagram are having the most salient expectation to be entertained.

Original language	English
Title of host publication	Proceedings of the 44th International Conference on Information Systems (ICIS 2023) : Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies
Number of pages	17
Place of Publication	Atlanta, GA
Publisher	Association for Information Systems. AIS Electronic Library (AISeL)
Publication date	2023
Article number	1261
ISBN (Electronic)	9781713893622
Publication status	Published - 2023
Event	The 44rd International Conference on Information Systems: Rising Like a Phoenix: Emerging From the Pandemic and Reshaping Human Endeavors with Digital Technologies - Hyderabad, India Duration: 10 Dec 2023 → 13 Dec 2023 Conference number: 44 https://icis2023.aisconferences.org/

Conference

Conference	The 44rd International Conference on Information Systems
Number	44
Country/Territory	India
City	Hyderabad
Period	10/12/2023 → 13/12/2023
Internet address	https://icis2023.aisconferences.org/

Series	Proceedings of the International Conference on Information Systems
ISSN	0000-0033

Keywords

Social media platform differences
Affordances
Use culture
Social context
Facebook
Instagram
Twitter
Wilcoxon test

Access to Document

http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1261&context=icis2023Licence: Unspecified

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Cite this

Arslan, K., & Trier, M. (2023). Similar Affordances, Different Use Practices? An Investigation of the Socio-cultural Contexts in Facebook, Instagram and Twitter. In Proceedings of the 44th International Conference on Information Systems (ICIS 2023): Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies Article 1261 Association for Information Systems. AIS Electronic Library (AISeL). http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1261&context=icis2023

Arslan, Kader ; Trier, Matthias. / Similar Affordances, Different Use Practices? An Investigation of the Socio-cultural Contexts in Facebook, Instagram and Twitter. Proceedings of the 44th International Conference on Information Systems (ICIS 2023): Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2023. (Proceedings of the International Conference on Information Systems).

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abstract = "This study argues that the widely adopted affordance perspective is not sufficiently capturing subtle differences between social media platforms (SMPs) that result from varying socio-cultural context factors. To address this gap, this study attempts a systematic structure of the different discourses on SMP differences and at the same time aligning it better to the affordance perspective. An online survey asked participants (n=197) to evaluate their SMP use practices (or non-use) based on 15 different sub-constructs of use practices that influence the socio-cultural context of SMPs. Pairwise comparisons of the SMPs Facebook, Instagram and Twitter revealed significant differences in use practices. This study concludes that a systematic investigation of the socio-cultural influences on use practices can reveal important differences that the more abstract and design-oriented affordance perspective may otherwise overlook. For example, users (e.g., prospective customers) of Instagram are having the most salient expectation to be entertained.",

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Arslan, K & Trier, M 2023, Similar Affordances, Different Use Practices? An Investigation of the Socio-cultural Contexts in Facebook, Instagram and Twitter. in Proceedings of the 44th International Conference on Information Systems (ICIS 2023): Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies., 1261, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the International Conference on Information Systems, The 44rd International Conference on Information Systems, Hyderabad, India, 10/12/2023. <http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1261&context=icis2023>

Similar Affordances, Different Use Practices? An Investigation of the Socio-cultural Contexts in Facebook, Instagram and Twitter. / Arslan, Kader; Trier, Matthias.
Proceedings of the 44th International Conference on Information Systems (ICIS 2023): Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 2023. 1261 (Proceedings of the International Conference on Information Systems).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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AB - This study argues that the widely adopted affordance perspective is not sufficiently capturing subtle differences between social media platforms (SMPs) that result from varying socio-cultural context factors. To address this gap, this study attempts a systematic structure of the different discourses on SMP differences and at the same time aligning it better to the affordance perspective. An online survey asked participants (n=197) to evaluate their SMP use practices (or non-use) based on 15 different sub-constructs of use practices that influence the socio-cultural context of SMPs. Pairwise comparisons of the SMPs Facebook, Instagram and Twitter revealed significant differences in use practices. This study concludes that a systematic investigation of the socio-cultural influences on use practices can reveal important differences that the more abstract and design-oriented affordance perspective may otherwise overlook. For example, users (e.g., prospective customers) of Instagram are having the most salient expectation to be entertained.

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Arslan K, Trier M. Similar Affordances, Different Use Practices? An Investigation of the Socio-cultural Contexts in Facebook, Instagram and Twitter. In Proceedings of the 44th International Conference on Information Systems (ICIS 2023): Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2023. 1261. (Proceedings of the International Conference on Information Systems).