Original language | English |
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Title of host publication | Content and Media Factors in Advertising |
Editors | Bas van den Putte, Edith Smit |
Publication date | 2004 |
Pages | 129-135 |
Publication status | Published - 2004 |
Share of voice/share of market in FMCG product categories: Advertising strategy analyzed using single-source data
Constanze Hess, Peter Neijens, Lars Bech Christensen, Flemming Hansen
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research