Share of voice/share of market and long-term advertising effects

Flemming Hansen, Lars Bech Christensen

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	International Journal of Advertising
Volume	24
Issue number	3
Pages (from-to)	297-320
ISSN	0265-0487
Publication status	Published - 2005

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title = "Share of voice/share of market and long-term advertising effects",

keywords = "Reklame, Markedskommunikation, Reklameeffekt, Markedsandel",

author = "Flemming Hansen and {Bech Christensen}, Lars",

year = "2005",

language = "English",

volume = "24",

pages = "297--320",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "3",

}

TY - JOUR

T1 - Share of voice/share of market and long-term advertising effects

AU - Hansen, Flemming

AU - Bech Christensen, Lars

PY - 2005

Y1 - 2005

KW - Reklame

KW - Markedskommunikation

KW - Reklameeffekt

KW - Markedsandel

M3 - Journal article

SN - 0265-0487

VL - 24

SP - 297

EP - 320

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 3

ER -