Shaping Regional Strategies of Multinational Corporations

Dirk Ulrich Gilbert, Patrick Heinicke, Andreas Rasche

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    Abstract

    This paper examines the factors that drive the success of multinational corporations (MNCs) in their pursuit of regional strategies. We develop a comprehensive regional success factor model to investigate the effects of regional management autonomy and regional product/service adaption on the regional success of MNCs. Using structural equation modelling, we also analyze the interaction effects of regional orientation and inter-regional distance. We evaluate our model by means of both primary and secondary data for Fortune Gloval 500 firms. Our findings show that appropriate degrees of regional management autonomy and regional product/service adaption are higly contingent upon contextual influences on MNCs.
    Original languageEnglish
    Publication date2012
    Number of pages48
    Publication statusPublished - 2012
    EventThe Academy of Management Annual Meeting 2012: The Informal Economy - Boston, United States
    Duration: 3 Aug 20127 Aug 2012
    Conference number: 72
    http://annualmeeting.aomonline.org/2012/

    Conference

    ConferenceThe Academy of Management Annual Meeting 2012
    Number72
    CountryUnited States
    CityBoston
    Period03/08/201207/08/2012
    OtherThe Informal Economy
    Internet address

    Cite this

    Gilbert, D. U., Heinicke, P., & Rasche, A. (2012). Shaping Regional Strategies of Multinational Corporations. Paper presented at The Academy of Management Annual Meeting 2012, Boston, United States.