Shaping Regional Strategies of Multinational Corporations

Dirk Ulrich Gilbert, Patrick Heinicke, Andreas Rasche

    Research output: Contribution to conferencePaperResearchpeer-review

    Abstract

    This paper examines the factors that drive the success of multinational corporations (MNCs) in their pursuit of regional strategies. We develop a comprehensive regional success factor model to investigate the effects of regional management autonomy and regional product/service adaption on the regional success of MNCs. Using structural equation modelling, we also analyze the interaction effects of regional orientation and inter-regional distance. We evaluate our model by means of both primary and secondary data for Fortune Gloval 500 firms. Our findings show that appropriate degrees of regional management autonomy and regional product/service adaption are higly contingent upon contextual influences on MNCs.
    This paper examines the factors that drive the success of multinational corporations (MNCs) in their pursuit of regional strategies. We develop a comprehensive regional success factor model to investigate the effects of regional management autonomy and regional product/service adaption on the regional success of MNCs. Using structural equation modelling, we also analyze the interaction effects of regional orientation and inter-regional distance. We evaluate our model by means of both primary and secondary data for Fortune Gloval 500 firms. Our findings show that appropriate degrees of regional management autonomy and regional product/service adaption are higly contingent upon contextual influences on MNCs.

    Conference

    ConferenceThe Academy of Management Annual Meeting 2012
    Number72
    CountryUnited States
    CityBoston
    Period03/08/201207/08/2012
    OtherThe Informal Economy
    Internet address

    Cite this

    Gilbert, D. U., Heinicke, P., & Rasche, A. (2012). Shaping Regional Strategies of Multinational Corporations. Paper presented at The Academy of Management Annual Meeting 2012, Boston, United States.
    Gilbert, Dirk Ulrich ; Heinicke, Patrick ; Rasche, Andreas. / Shaping Regional Strategies of Multinational Corporations. Paper presented at The Academy of Management Annual Meeting 2012, Boston, United States.48 p.
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    abstract = "This paper examines the factors that drive the success of multinational corporations (MNCs) in their pursuit of regional strategies. We develop a comprehensive regional success factor model to investigate the effects of regional management autonomy and regional product/service adaption on the regional success of MNCs. Using structural equation modelling, we also analyze the interaction effects of regional orientation and inter-regional distance. We evaluate our model by means of both primary and secondary data for Fortune Gloval 500 firms. Our findings show that appropriate degrees of regional management autonomy and regional product/service adaption are higly contingent upon contextual influences on MNCs.",
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    Gilbert, DU, Heinicke, P & Rasche, A 2012, 'Shaping Regional Strategies of Multinational Corporations' Paper presented at, Boston, United States, 03/08/2012 - 07/08/2012, .

    Shaping Regional Strategies of Multinational Corporations. / Gilbert, Dirk Ulrich; Heinicke, Patrick; Rasche, Andreas.

    2012. Paper presented at The Academy of Management Annual Meeting 2012, Boston, United States.

    Research output: Contribution to conferencePaperResearchpeer-review

    TY - CONF

    T1 - Shaping Regional Strategies of Multinational Corporations

    AU - Gilbert,Dirk Ulrich

    AU - Heinicke,Patrick

    AU - Rasche,Andreas

    PY - 2012

    Y1 - 2012

    N2 - This paper examines the factors that drive the success of multinational corporations (MNCs) in their pursuit of regional strategies. We develop a comprehensive regional success factor model to investigate the effects of regional management autonomy and regional product/service adaption on the regional success of MNCs. Using structural equation modelling, we also analyze the interaction effects of regional orientation and inter-regional distance. We evaluate our model by means of both primary and secondary data for Fortune Gloval 500 firms. Our findings show that appropriate degrees of regional management autonomy and regional product/service adaption are higly contingent upon contextual influences on MNCs.

    AB - This paper examines the factors that drive the success of multinational corporations (MNCs) in their pursuit of regional strategies. We develop a comprehensive regional success factor model to investigate the effects of regional management autonomy and regional product/service adaption on the regional success of MNCs. Using structural equation modelling, we also analyze the interaction effects of regional orientation and inter-regional distance. We evaluate our model by means of both primary and secondary data for Fortune Gloval 500 firms. Our findings show that appropriate degrees of regional management autonomy and regional product/service adaption are higly contingent upon contextual influences on MNCs.

    M3 - Paper

    ER -

    Gilbert DU, Heinicke P, Rasche A. Shaping Regional Strategies of Multinational Corporations. 2012. Paper presented at The Academy of Management Annual Meeting 2012, Boston, United States.