Abstract
This paper explores how seemingly complex servitized solutions can become tradable in a customer–supplier relationship by objectification and abbreviation. The key argument is that the complexity of product-service solutions can be reduced by abbreviation of the reality in written form of contracts and agreements that allow for customization while
making the offer more comprehensible for customers and more manageable for suppliers. Preliminary results from an exploratory case study are presented.
making the offer more comprehensible for customers and more manageable for suppliers. Preliminary results from an exploratory case study are presented.
Original language | English |
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Publication date | 2016 |
Number of pages | 10 |
Publication status | Published - 2016 |
Event | The 23rd International Annual EurOMA Conference 2016: Interactions - Norwegian University of Science and Technology (NTNU), Trondheim, Norway Duration: 17 Jun 2016 → 22 Jun 2016 Conference number: 23 http://www.euroma2016.org/ |
Conference
Conference | The 23rd International Annual EurOMA Conference 2016 |
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Number | 23 |
Location | Norwegian University of Science and Technology (NTNU) |
Country/Territory | Norway |
City | Trondheim |
Period | 17/06/2016 → 22/06/2016 |
Internet address |
Keywords
- Servitization
- Solutions
- Customer-supplier relationships