Abstract
making the offer more comprehensible for customers and more manageable for suppliers. Preliminary results from an exploratory case study are presented.
| Original language | English |
|---|---|
| Publication date | 2016 |
| Number of pages | 10 |
| Publication status | Published - 2016 |
| Event | The 23rd International Annual EurOMA Conference 2016 - Norwegian University of Science and Technology (NTNU), Trondheim, Norway Duration: 17 Jun 2016 → 22 Jun 2016 Conference number: 23 http://www.euroma2016.org/ |
Conference
| Conference | The 23rd International Annual EurOMA Conference 2016 |
|---|---|
| Number | 23 |
| Location | Norwegian University of Science and Technology (NTNU) |
| Country | Norway |
| City | Trondheim |
| Period | 17/06/2016 → 22/06/2016 |
| Internet address |
Keywords
- Servitization
- Solutions
- Customer-supplier relationships
Cite this
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Servitization, Services and Managing Complexity : Representation of Services in Contractual Agreements. / Harjo, Ieva; Frandsen, Thomas; Hsuan, Juliana.
2016. Paper presented at The 23rd International Annual EurOMA Conference 2016, Trondheim, Norway.Research output: Contribution to conference › Paper › Research
TY - CONF
T1 - Servitization, Services and Managing Complexity
T2 - Representation of Services in Contractual Agreements
AU - Harjo, Ieva
AU - Frandsen, Thomas
AU - Hsuan, Juliana
PY - 2016
Y1 - 2016
N2 - This paper explores how seemingly complex servitized solutions can become tradable in a customer–supplier relationship by objectification and abbreviation. The key argument is that the complexity of product-service solutions can be reduced by abbreviation of the reality in written form of contracts and agreements that allow for customization while making the offer more comprehensible for customers and more manageable for suppliers. Preliminary results from an exploratory case study are presented.
AB - This paper explores how seemingly complex servitized solutions can become tradable in a customer–supplier relationship by objectification and abbreviation. The key argument is that the complexity of product-service solutions can be reduced by abbreviation of the reality in written form of contracts and agreements that allow for customization while making the offer more comprehensible for customers and more manageable for suppliers. Preliminary results from an exploratory case study are presented.
KW - Servitization
KW - Solutions
KW - Customer-supplier relationships
KW - Servitization
KW - Solutions
KW - Customer-supplier relationships
M3 - Paper
ER -