Servitization and Modularization as Enabler for Sustainability

Magnus Persson, Juliana Hsuan

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Many manufacturers are innovating their business models by proactively integrating services to their physical products as a competitive strategy, known as servitization. This new life cycle view of product and service management would also require the manufacturer to consider how it can contribute to improved sustainability. This paper will present some findings from our on-going, and planned, research. A research that aims to take a deeper understanding on how product modularity can contribute to improve sustainability by extending the life cycle of the products. Empirical data has been collected from one large automotive company and is planned to be collected from a number of additional B2B (business-to-business) companies. All of them being traditionally product focused companies moving towards a service-oriented business model. The preliminary results indicate that a more modular product structure can contribute to increased sustainability. But, to achieve this there are important aspects to take into consideration during the product development process, such as for example the need for a more extended lifecycle view of the product and its use. There are also trade-offs because different organizational functions favour different ways of managing product modularity that call for management involvement to make decisions on which solutions to prioritize.
Original languageEnglish
Title of host publicationProceedings of the 21st CINet Conference 2020
Number of pages5
Place of PublicationEnschede
PublisherContinuous Innovation Network
Publication date2020
ISBN (Print)9789077360231
Publication statusPublished - 2020
Event21st International CINet Conference: Practicing Continuous Innovation in Digital Ecosystem - Online, Milan, Italy
Duration: 20 Sept 202022 Sept 2020
Conference number: 21


Conference21st International CINet Conference
Internet address


  • Servitization
  • Modularization
  • Sustainability

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