Service Modularity: Directions for Service Systems Research

Viktor Avlonitis, Juliana Hsuan

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch


The purpose of this research is to investigate the studies on service modularity
with a goal of informing service science and advancing contemporary service
systems research. Modularity, a general systems property, can add theoretical
underpinnings to the conceptual development of service science in general
and service systems in particular. Our research is guided by the following
question: how can modularity theory inform service system design? We present
a review of the modularity literature and associated concepts. We then
introduce the contemporary service science and service system discourse and
provide a framework along with suggestions for further research.
Original languageEnglish
Title of host publicationQUIS14 : Accelerate the Impact of Service Research
EditorsXiande Zhao, Jie J. Zhang, Hyun Jeong Han
Place of PublicationShanghai
Publication date2015
ISBN (Print)9780692461563
Publication statusPublished - 2015
EventQUIS14: The 14th International Research Symposium on Service Excellence in Management - China Europe International Business School (CEIBS). Fudan University, Shanghai, China
Duration: 18 Jun 201521 Jun 2015
Conference number: 14


LocationChina Europe International Business School (CEIBS). Fudan University
Internet address

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