Separating recall effects and short term sales effects in personal interview data on self-reported ad recall and purchases

Flemming Hansen, Jørgen Kai Olsen

Research output: Working paperResearch

Original languageEnglish
Number of pages29
Publication statusPublished - 2001

Cite this

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title = "Separating recall effects and short term sales effects in personal interview data on self-reported ad recall and purchases",
keywords = "Reklameeffekt, M{\aa}ling, Reklame, ASTAS",
author = "Flemming Hansen and Olsen, {J{\o}rgen Kai}",
note = "Opstilling: 659.1 han L{\o}be nr.: 0110941",
year = "2001",
language = "English",
type = "WorkingPaper",

}

Separating recall effects and short term sales effects in personal interview data on self-reported ad recall and purchases. / Hansen, Flemming; Olsen, Jørgen Kai.

2001.

Research output: Working paperResearch

TY - UNPB

T1 - Separating recall effects and short term sales effects in personal interview data on self-reported ad recall and purchases

AU - Hansen, Flemming

AU - Olsen, Jørgen Kai

N1 - Opstilling: 659.1 han Løbe nr.: 0110941

PY - 2001

Y1 - 2001

KW - Reklameeffekt

KW - Måling

KW - Reklame

KW - ASTAS

M3 - Working paper

BT - Separating recall effects and short term sales effects in personal interview data on self-reported ad recall and purchases

ER -