Separating recall effects and short term sales effects in personal interview data on self-reported ad recall and purchases

Flemming Hansen, Jørgen Kai Olsen

Research output: Working paper › Research

Handle.net

@techreport{9491e7e0c02311db9769000ea68e967b,

title = "Separating recall effects and short term sales effects in personal interview data on self-reported ad recall and purchases",

keywords = "Reklameeffekt, M{\aa}ling, Reklame, ASTAS",

author = "Flemming Hansen and Olsen, {J{\o}rgen Kai}",

note = "Opstilling: 659.1 han L{\o}be nr.: 0110941",

year = "2001",

language = "English",

type = "WorkingPaper",

}

TY - UNPB

T1 - Separating recall effects and short term sales effects in personal interview data on self-reported ad recall and purchases

AU - Hansen, Flemming

AU - Olsen, Jørgen Kai

N1 - Opstilling: 659.1 han Løbe nr.: 0110941

PY - 2001

Y1 - 2001

KW - Reklameeffekt

KW - Måling

KW - Reklame

KW - ASTAS

M3 - Working paper

BT - Separating recall effects and short term sales effects in personal interview data on self-reported ad recall and purchases

ER -