Sense and sensibility: The language of emotional appeals in insurance marketing

Signe Poulsen

Research output: Book/Report › PhD thesis

Original language	English

Handle.net

@phdthesis{be9f1160ff9411db9160000ea68e967b,

title = "Sense and sensibility: The language of emotional appeals in insurance marketing",

keywords = "Ph.d.-afhandlinger, Markedskommunikation, Emotioner, Kommunikationsteori, Forsikring",

author = "Signe Poulsen",

note = "Opstillling: 368 pou L{\o}benr.: 072741",

year = "2007",

language = "English",

isbn = "978-87-593-8321-6",

series = "PhD series",

number = "15.2007",

publisher = "Samfundslitteratur",

address = "Denmark",

}

TY - BOOK

T1 - Sense and sensibility

T2 - The language of emotional appeals in insurance marketing

AU - Poulsen, Signe

N1 - Opstillling: 368 pou Løbenr.: 072741

PY - 2007

Y1 - 2007

KW - Ph.d.-afhandlinger

KW - Markedskommunikation

KW - Emotioner

KW - Kommunikationsteori

KW - Forsikring

M3 - PhD thesis

SN - 978-87-593-8321-6

T3 - PhD series

BT - Sense and sensibility

PB - Samfundslitteratur

CY - Frederiksberg

ER -