Sense and sensibility: The language of emotional appeals in insurance marketing

Signe Poulsen

    Research output: Book/ReportPh.D. thesisResearch

    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherSamfundslitteratur
    Number of pages462
    ISBN (Print)978-87-593-8321-6
    Publication statusPublished - 2007
    SeriesPhD series
    Number15.2007
    ISSN0906-6934

    Cite this

    Poulsen, S. (2007). Sense and sensibility: The language of emotional appeals in insurance marketing. Samfundslitteratur. PhD series, No. 15.2007