Sense and sensibility: The language of emotional appeals in insurance marketing

Signe Poulsen

    Research output: Book/ReportPh.D. thesis

    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherSamfundslitteratur
    Number of pages462
    ISBN (Print)978-87-593-8321-6
    Publication statusPublished - 2007
    SeriesPhD series
    Number15.2007
    ISSN0906-6934

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