Senders and Receivers: New Perspectives on Market Communication

Jørn Helder, Simon Ulrik Kragh

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Senders and Receivers : new perspectives on market communication
Editors	Jørn Helder, Simon Ulrik Kragh
Number of pages	7
Place of Publication	København
Publisher	Samfundslitteratur
Publication date	2002
Pages	7-13
ISBN (Print)	8759309202
Publication status	Published - 2002

Handle.net

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title = "Senders and Receivers: New Perspectives on Market Communication",

keywords = "Markedskommunikation, Virksomhedens kommunikation, Ekstern kommunikation",

author = "J{\o}rn Helder and Kragh, {Simon Ulrik}",

note = "Opstilling: 658.812 sen L{\o}be nr.: 025581",

year = "2002",

language = "English",

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PB - Samfundslitteratur

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