Senders and Receivers: New Perspectives on Market Communication

Jørn Helder, Simon Ulrik Kragh

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationSenders and Receivers : new perspectives on market communication
    EditorsJørn Helder, Simon Ulrik Kragh
    Number of pages7
    Place of PublicationKøbenhavn
    Publication date2002
    ISBN (Print)8759309202
    Publication statusPublished - 2002

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