Abstract
This research explores the effect of bundle type on perceived quality. A lab experiment shows that self-selected (versus fixed) price bundling increases perceived quality and psychological ownership is the mechanism underlying this effect.
| Original language | English |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Editors | Andrew Gershoff, Robert Kozinets, Tiffany White |
| Number of pages | 1 |
| Publisher | Association for Consumer Research |
| Publication date | 2018 |
| Edition | 46 |
| Pages | 899-899 |
| Publication status | Published - 2018 |
| Externally published | Yes |