Self-selected Versus Fixed Price Bundling: the Effect of Bundle Type on Perceived Quality

Burcak Bas, Gülen Sarial Abi

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Abstract

This research explores the effect of bundle type on perceived quality. A lab experiment shows that self-selected (versus fixed) price bundling increases perceived quality and psychological ownership is the mechanism underlying this effect.
Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsAndrew Gershoff, Robert Kozinets, Tiffany White
Number of pages1
PublisherAssociation for Consumer Research
Publication date2018
Edition46
Pages899-899
Publication statusPublished - 2018
Externally publishedYes

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