Searching for What I Want: Understanding the Impact of Anticipatory Search Control on Search Efficiency

Fei Liu, Bo Sophia Xiao, Eric Lim, Chee-Wee Tan

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    Abstract

    Inefficiencies associated with online information search are amplifying in the current era of big data. Despite growing scholarly interest in studying Internet users’ information search behaviour, there is a paucity of theory-guided investigation in this regard. In this paper, we draw on the theory of anticipa-tory system as our theoretical foundation to articulate the relationships between two salient types of search controls, namely search anticipation and search efficiency. We empirically validate our re-search model by conducting a field survey with 77 university students on an online restaurant review website that is modelled after its actual counterpart and populated with real restaurant review data. Findings from this study suggest that both search determination control and search manipulation con-trol enhance search result anticipation, which in turn improves search efficiency. Theoretical and practical implications of this study are discussed.
    Original languageEnglish
    Title of host publicationECIS 2016 Proceedings
    EditorsMeltem Özturan, Matti Rossi, Daniel Veit
    Number of pages17
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2016
    Article number22
    Publication statusPublished - 2016
    Event24th European Conference on Information Systems, ECIS 2016 - Boğaziçi University, Istanbul, Turkey
    Duration: 12 Jun 201615 Jun 2016
    Conference number: 24
    http://www.ecis2016.eu/en/

    Conference

    Conference24th European Conference on Information Systems, ECIS 2016
    Number24
    LocationBoğaziçi University
    CountryTurkey
    CityIstanbul
    Period12/06/201615/06/2016
    Internet address
    SeriesProceedings of the European Conference on Information Systems
    ISSN0000-0034

    Keywords

    • Search behaviour
    • Theory of anticipatory systems
    • Search control
    • Search efficiency

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