Science Communication and Public Relations: Beyond Borders

Charlotte Autzen, Emma Weitkamp

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This chapter applies an overall communication constitutes organizations (CCO) perspective to explore the relationships between science communication and public relations. In the context of increasing institutional interest in public relations and science communication, the chapter asks whether public relations from research institutions should be seen as a subset of science communication or a discrete role. It argues that communication is essential to the constitution of organizations and challenges ideas of science communication as value free and neutral. In doing so, it considers the rise of institutional public relations and considers how these “new” players in science communication serve the interests of the scientific community. Finally, the chapter considers the implications of taking a CCO perspective on how we understand the relationships between scientific organizations, scientists and the public.
Original languageEnglish
Title of host publicationScience Communication
EditorsAnnette Leßmöllmann, Marcelo Dascal , Thomas Gloning
Number of pages20
Place of PublicationBerlin
PublisherDe Gruyter
Publication date2020
ISBN (Print)9783110255515
ISBN (Electronic)9783110255522, 9783110393217
Publication statusPublished - 2020
SeriesHandbooks Of Communication Science

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