Scent in the Marketplace: A Study of Consumer Reactions and Intentions

Torben Hansen, Jonas Schauman, Anders Christensen

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2004
Publication statusPublished - 2004
Event11th International Conference on Retailing and Services Science - Prag, Czech Republic
Duration: 10 Jul 200413 Jul 2004
Conference number: 11

Conference

Conference11th International Conference on Retailing and Services Science
Number11
CountryCzech Republic
CityPrag
Period10/07/200413/07/2004

Cite this

Hansen, T., Schauman, J., & Christensen, A. (2004). Scent in the Marketplace: A Study of Consumer Reactions and Intentions. Paper presented at 11th International Conference on Retailing and Services Science, Prag, Czech Republic.