Scent in the Marketplace: A Study of Consumer Reactions and Intentions

Torben Hansen; Jonas Schauman; Anders Christensen

Scent in the Marketplace: A Study of Consumer Reactions and Intentions

Torben Hansen, Jonas Schauman, Anders Christensen

Department of Marketing

Bonnier Publications A/S

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2004
Publication status	Published - 2004
Event	11th International Conference on Retailing and Services Science - Prag, Czech Republic Duration: 10 Jul 2004 → 13 Jul 2004 Conference number: 11

Conference

Conference	11th International Conference on Retailing and Services Science
Number	11
Country/Territory	Czech Republic
City	Prag
Period	10/07/2004 → 13/07/2004

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Cite this

@conference{0cc29c20c34211db9769000ea68e967b,

title = "Scent in the Marketplace: A Study of Consumer Reactions and Intentions",

keywords = "Forbrugerpsykologi, Forbrugeradf{\ae}rd, K{\o}bsadf{\ae}rd, lugt, lugte",

author = "Torben Hansen and Jonas Schauman and Anders Christensen",

note = "Opstilling: 658.801 han L{\o}be nr.: 046122; 11th International Conference on Retailing and Services Science ; Conference date: 10-07-2004 Through 13-07-2004",

year = "2004",

language = "English",

}