Say My Name!: How the Ease with Which Consumers Pronounce Brand Names Affects Preferences and Memory

Say My Name! How the Ease with Which Consumers Pronounce Brand Names Affects Preferences and Memory

Research output: Contribution to journal › Journal article › Communication

Original language	English
Journal	Nyhedsbrevet om Forbrugeradfærd
Issue number	22
Pages (from-to)	2-9
Publication status	Published - 2014

@article{e78842af3f7d4d6ab8880e095037138d,

title = "Say My Name!: How the Ease with Which Consumers Pronounce Brand Names Affects Preferences and Memory",

author = "Antonia Erz",

year = "2014",

language = "English",

pages = "2--9",

journal = "Nyhedsbrevet om Forbrugeradf{\ae}rd",

issn = "2246-2562",

publisher = "Copenhagen Business School, CBS",

number = "22",

}