SAP

The Challenge of Aligning Sourcing and Innovation Strategies

Bent Petersen, Dominique Nikerle-Uhthoff, Helen Schwaerzler

    Research output: Other contributionEducation

    Abstract

    In late 2011, SAP, the German leader in the enterprise software industry, announced a major investment plan for expanding in China and also acquired a leading American firm in cloud-based human capital management software. At first glance, these investments seemed rather unconnected. A closer look at SAP’s strategy, however, revealed a closely connected and coordinated network of strategic decisions and investments for which alignment and finding the right balance were key challenges. Hence, it was crucial to ask: What were the principal challenges for SAP in aligning its innovation and sourcing strategies? Compared to its key competitors — Microsoft, IBM and Oracle — how was it aligning its innovation strategy with its sourcing strategy?
    Original languageEnglish
    Publication date5 Aug 2014
    Place of PublicationLondon, ON
    PublisherIvey Publishing
    Number of pages17
    Publication statusPublished - 5 Aug 2014

    Bibliographical note

    Product Number: 9B14M101
    CBS Library does not have access to the material

    Cite this

    Petersen, B., Nikerle-Uhthoff, D., & Schwaerzler, H. (2014, Aug 5). SAP: The Challenge of Aligning Sourcing and Innovation Strategies. London, ON: Ivey Publishing.
    Petersen, Bent ; Nikerle-Uhthoff, Dominique ; Schwaerzler, Helen. / SAP : The Challenge of Aligning Sourcing and Innovation Strategies. 2014. London, ON : Ivey Publishing. 17 p.
    @misc{dd87426c8f2a45a5a1e6a63fbc86d1f6,
    title = "SAP: The Challenge of Aligning Sourcing and Innovation Strategies",
    abstract = "In late 2011, SAP, the German leader in the enterprise software industry, announced a major investment plan for expanding in China and also acquired a leading American firm in cloud-based human capital management software. At first glance, these investments seemed rather unconnected. A closer look at SAP’s strategy, however, revealed a closely connected and coordinated network of strategic decisions and investments for which alignment and finding the right balance were key challenges. Hence, it was crucial to ask: What were the principal challenges for SAP in aligning its innovation and sourcing strategies? Compared to its key competitors — Microsoft, IBM and Oracle — how was it aligning its innovation strategy with its sourcing strategy?",
    author = "Bent Petersen and Dominique Nikerle-Uhthoff and Helen Schwaerzler",
    note = "Product Number: 9B14M101 CBS Library does not have access to the material",
    year = "2014",
    month = "8",
    day = "5",
    language = "English",
    publisher = "Ivey Publishing",
    type = "Other",

    }

    Petersen, B, Nikerle-Uhthoff, D & Schwaerzler, H 2014, SAP: The Challenge of Aligning Sourcing and Innovation Strategies. Ivey Publishing, London, ON.

    SAP : The Challenge of Aligning Sourcing and Innovation Strategies. / Petersen, Bent; Nikerle-Uhthoff, Dominique; Schwaerzler, Helen.

    17 p. London, ON : Ivey Publishing. 2014, Case.

    Research output: Other contributionEducation

    TY - GEN

    T1 - SAP

    T2 - The Challenge of Aligning Sourcing and Innovation Strategies

    AU - Petersen, Bent

    AU - Nikerle-Uhthoff, Dominique

    AU - Schwaerzler, Helen

    N1 - Product Number: 9B14M101 CBS Library does not have access to the material

    PY - 2014/8/5

    Y1 - 2014/8/5

    N2 - In late 2011, SAP, the German leader in the enterprise software industry, announced a major investment plan for expanding in China and also acquired a leading American firm in cloud-based human capital management software. At first glance, these investments seemed rather unconnected. A closer look at SAP’s strategy, however, revealed a closely connected and coordinated network of strategic decisions and investments for which alignment and finding the right balance were key challenges. Hence, it was crucial to ask: What were the principal challenges for SAP in aligning its innovation and sourcing strategies? Compared to its key competitors — Microsoft, IBM and Oracle — how was it aligning its innovation strategy with its sourcing strategy?

    AB - In late 2011, SAP, the German leader in the enterprise software industry, announced a major investment plan for expanding in China and also acquired a leading American firm in cloud-based human capital management software. At first glance, these investments seemed rather unconnected. A closer look at SAP’s strategy, however, revealed a closely connected and coordinated network of strategic decisions and investments for which alignment and finding the right balance were key challenges. Hence, it was crucial to ask: What were the principal challenges for SAP in aligning its innovation and sourcing strategies? Compared to its key competitors — Microsoft, IBM and Oracle — how was it aligning its innovation strategy with its sourcing strategy?

    M3 - Other contribution

    PB - Ivey Publishing

    CY - London, ON

    ER -