Cases such as climate change, BSE and COVID-19 remind us that science communication is central to risk-related decision-making and public governance. Issues arising include how to communicate about social and technical uncertainties, and how to engage with matters of ethical choice, value and personal responsibility. In this context, first-order thinking is based on the ‘deficit’ model of public ignorance and one-way communication. Second-order thinking builds upon notions of two-way exchange and open dialogue. Third-order thinking asks more fundamental questions about the need for change and different futures. The chapter concludes with thoughts on the road ahead for science communication and its relationship to scientific culture.
|Title of host publication||Routledge Handbook of Public Communication of Science and Technology|
|Editors||Massimiano Bucchi, Brian Trench|
|Number of pages||16|
|Place of Publication||Abingdon|
|ISBN (Print)||9780367483128, 9780367702946|
|Publication status||Published - 2021|