Riding Down the Consumer Highway to Hell: Product Image, Desired Self-image and the Search for Displaced Meanings

Susanne Friese

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Studies
Volume5
Publication date2000
Edition1
Pages7-11
Publication statusPublished - 2000
EventAllied Academies National Conference - Myrtle Beach, SC, United States
Duration: 30 Jun 2010 → …

Conference

ConferenceAllied Academies National Conference
CountryUnited States
CityMyrtle Beach, SC
Period30/06/2010 → …

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