Riding Down the Consumer Highway to Hell: Product Image, Desired Self-image and the Search for Displaced Meanings

Susanne Friese

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Studies
Volume5
Publication date2000
Edition1
Pages7-11
Publication statusPublished - 2000
EventAllied Academies National Conference - Myrtle Beach, SC, United States
Duration: 30 Jun 2010 → …

Conference

ConferenceAllied Academies National Conference
CountryUnited States
CityMyrtle Beach, SC
Period30/06/2010 → …

Cite this

Friese, S. (2000). Riding Down the Consumer Highway to Hell: Product Image, Desired Self-image and the Search for Displaced Meanings. In Proceedings of the Academy of Marketing Studies (1 ed., Vol. 5, pp. 7-11)
Friese, Susanne. / Riding Down the Consumer Highway to Hell : Product Image, Desired Self-image and the Search for Displaced Meanings. Proceedings of the Academy of Marketing Studies. Vol. 5 1. ed. 2000. pp. 7-11
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Friese, S 2000, Riding Down the Consumer Highway to Hell: Product Image, Desired Self-image and the Search for Displaced Meanings. in Proceedings of the Academy of Marketing Studies. 1 edn, vol. 5, pp. 7-11, Myrtle Beach, SC, United States, 30/06/2010.

Riding Down the Consumer Highway to Hell : Product Image, Desired Self-image and the Search for Displaced Meanings. / Friese, Susanne.

Proceedings of the Academy of Marketing Studies. Vol. 5 1. ed. 2000. p. 7-11.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

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Friese S. Riding Down the Consumer Highway to Hell: Product Image, Desired Self-image and the Search for Displaced Meanings. In Proceedings of the Academy of Marketing Studies. 1 ed. Vol. 5. 2000. p. 7-11