Riding Down the Consumer Highway to Hell: Product Image, Desired Self-image and the Search for Displaced Meanings

Susanne Friese

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Studies
Volume	5
Publication date	2000
Edition	1
Pages	7-11
Publication status	Published - 2000
Event	Allied Academies National Conference - Myrtle Beach, SC, United States Duration: 30 Jun 2010 → …

Conference	Allied Academies National Conference
Country/Territory	United States
City	Myrtle Beach, SC
Period	30/06/2010 → …

Handle.net

@inproceedings{58b151f0ddd511db84f6000ea68e967b,

title = "Riding Down the Consumer Highway to Hell: Product Image, Desired Self-image and the Search for Displaced Meanings",

keywords = "Forbrugerpsykologi, Forbrugeradf{\ae}rd, Forbrugere",

author = "Susanne Friese",

note = "Opstilling: 659.19 fri L{\o}be nr.: 014615; Allied Academies National Conference ; Conference date: 30-06-2010",

year = "2000",

language = "English",

volume = "5",

pages = "7--11",

booktitle = "Proceedings of the Academy of Marketing Studies",

edition = "1",

}

TY - GEN

T1 - Riding Down the Consumer Highway to Hell

T2 - Allied Academies National Conference

AU - Friese, Susanne

N1 - Opstilling: 659.19 fri Løbe nr.: 014615

PY - 2000

Y1 - 2000

KW - Forbrugerpsykologi

KW - Forbrugeradfærd

KW - Forbrugere

M3 - Article in proceedings

VL - 5

SP - 7

EP - 11

BT - Proceedings of the Academy of Marketing Studies

Y2 - 30 June 2010

ER -