Reward-based crowdfunding is a rapidly growing source of innovation finance which has been heralded by its proponents as an enabler of a wider diversity of entrepreneurs including sustainable entrepreneurs. Utilizing a web-based experiment the study, however, finds that any mono-causal conclusion on whether crowdfunding is an attractive proposition for sustainable entrepreneurs is misplaced. Instead it finds that different personal characteristic, personal value orientations and most importantly product details play a significant role in determining (un)sustainable pledging behavior. Reward-based crowdfunding therefore appears for certain types of campaigns as an enabler of sustainable product innovation, while in other circumstances it enables egocentrically-oriented campaigns.
|Number of pages
|Published - 2018
|The 13th Nordic Conference on Behavioural and Experimental Economics - Syddansk Universitet, Odensed, Denmark
Duration: 28 Sept 2018 → 29 Sept 2018
Conference number: 13
|The 13th Nordic Conference on Behavioural and Experimental Economics
|28/09/2018 → 29/09/2018