Reward-based Crowdfunding and Sustainable Entrepreneurship: A Web-experiment

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Abstract

Reward-based crowdfunding is a rapidly growing source of innovation finance which has been heralded by its proponents as an enabler of a wider diversity of entrepreneurs including sustainable entrepreneurs. Utilizing a web-based experiment the study, however, finds that any mono-causal conclusion on whether crowdfunding is an attractive proposition for sustainable entrepreneurs is misplaced. Instead it finds that different personal characteristic, personal value orientations and most importantly product details play a significant role in determining (un)sustainable pledging behavior. Reward-based crowdfunding therefore appears for certain types of campaigns as an enabler of sustainable product innovation, while in other circumstances it enables egocentrically-oriented campaigns.
Original languageEnglish
Publication date2018
Number of pages38
Publication statusPublished - 2018
EventThe 13th Nordic Conference on Behavioural and Experimental Economics - Syddansk Universitet, Odensed, Denmark
Duration: 28 Sep 201829 Sep 2018
Conference number: 13
https://www.sdu.dk/en/om_sdu/institutter_centre/ivoe_virksomhedsledelse_og_oekonomi/forskning/forskningsenheder/micro_economics/_events_hmj/nordic+conference+on+behavioural+and+experimental+economics

Conference

ConferenceThe 13th Nordic Conference on Behavioural and Experimental Economics
Number13
LocationSyddansk Universitet
CountryDenmark
CityOdensed
Period28/09/201829/09/2018
Internet address

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