Abstract
Reward-based crowdfunding is a rapidly growing source of innovation finance which has been heralded by its proponents as an enabler of a wider diversity of entrepreneurs including sustainable entrepreneurs. Utilizing a web-based experiment the study, however, finds that any mono-causal conclusion on whether crowdfunding is an attractive proposition for sustainable entrepreneurs is misplaced. Instead it finds that different personal characteristic, personal value orientations and most importantly product details play a significant role in determining (un)sustainable pledging behavior. Reward-based crowdfunding therefore appears for certain types of campaigns as an enabler of sustainable product innovation, while in other circumstances it enables egocentrically-oriented campaigns.
| Original language | English |
|---|---|
| Publication date | 2018 |
| Number of pages | 38 |
| Publication status | Published - 2018 |
| Event | The 13th Nordic Conference on Behavioural and Experimental Economics - Syddansk Universitet, Odensed, Denmark Duration: 28 Sept 2018 → 29 Sept 2018 Conference number: 13 https://www.sdu.dk/en/om_sdu/institutter_centre/ivoe_virksomhedsledelse_og_oekonomi/forskning/forskningsenheder/micro_economics/_events_hmj/nordic+conference+on+behavioural+and+experimental+economics |
Conference
| Conference | The 13th Nordic Conference on Behavioural and Experimental Economics |
|---|---|
| Number | 13 |
| Location | Syddansk Universitet |
| Country/Territory | Denmark |
| City | Odensed |
| Period | 28/09/2018 → 29/09/2018 |
| Internet address |
