Revisiting the Complexities of Corporate Branding

Challenges and New Perspectives

Richard Jones, B. Merrilees, D. Miller

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2010
Publication statusPublished - 2010
EventThe 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010 - Escuela Superior de Administración y Dirección de Empresas (ESADE), Barcelona, Spain
Duration: 9 Apr 201011 Apr 2010
Conference number: 6
http://www.esade.edu/web/eng

Conference

ConferenceThe 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010
Number6
LocationEscuela Superior de Administración y Dirección de Empresas (ESADE)
CountrySpain
CityBarcelona
Period09/04/201011/04/2010
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Jones, R., Merrilees, B., & Miller, D. (2010). Revisiting the Complexities of Corporate Branding: Challenges and New Perspectives. Paper presented at The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, Barcelona, Spain.
Jones, Richard ; Merrilees, B. ; Miller, D. / Revisiting the Complexities of Corporate Branding : Challenges and New Perspectives. Paper presented at The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, Barcelona, Spain.
@conference{c06f2fe4909e4c76811df297fa6813d4,
title = "Revisiting the Complexities of Corporate Branding: Challenges and New Perspectives",
author = "Richard Jones and B. Merrilees and D. Miller",
note = "CBS Library does not have access to the material; null ; Conference date: 09-04-2010 Through 11-04-2010",
year = "2010",
language = "English",
url = "http://www.esade.edu/web/eng",

}

Jones, R, Merrilees, B & Miller, D 2010, 'Revisiting the Complexities of Corporate Branding: Challenges and New Perspectives' Paper presented at, Barcelona, Spain, 09/04/2010 - 11/04/2010, .

Revisiting the Complexities of Corporate Branding : Challenges and New Perspectives. / Jones, Richard; Merrilees, B.; Miller, D.

2010. Paper presented at The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, Barcelona, Spain.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Revisiting the Complexities of Corporate Branding

T2 - Challenges and New Perspectives

AU - Jones, Richard

AU - Merrilees, B.

AU - Miller, D.

N1 - CBS Library does not have access to the material

PY - 2010

Y1 - 2010

M3 - Paper

ER -

Jones R, Merrilees B, Miller D. Revisiting the Complexities of Corporate Branding: Challenges and New Perspectives. 2010. Paper presented at The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, Barcelona, Spain.