Revisiting Social Media Tie Strength in the Era of Data Access Restrictions

Jayesh Prakash Gupta , Hannu Kärkkäinen, Osku Torro, Raghava Rao Mukkamala

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

The strength of social ties has an impact on how information is transferred and processed in a social network. Many studies have used social media data to evaluate tie strength. However, many of these studies were done at a time when social media data could be accessed legally without using the social media platform API. In the past few years, there have been significant changes in the data access policies of these platforms, which has led to a considerable reduction in the possibilities of using social media data for tie strength evaluation. The paper aims to study the impact of the data access policy changes of major social media platforms on the existing social media based tie strength models. The findings of this study show that the existing social media based tie strength models can no longer be utilized in their current form. Our study suggests that there is either a need to modify the existing social media based tie strength models or to develop new social media based tie strength models that reflect the recent changes in the data access policies.
Original languageEnglish
Title of host publicationProceedings of the 11th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2019) : Volume 3: KMIS
EditorsJorge Bernardino, Ana Salgado, Joaquim Filipe
Number of pages8
Place of PublicationSetúbal
PublisherSCITEPRESS Digital Library
Publication date2019
Pages187-194
ISBN (Print)9789897583827
Publication statusPublished - 2019
Event11th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Vienna University of Technology, Wien, Austria
Duration: 17 Sep 201919 Sep 2019
Conference number: 11
http://www.ic3k.org/?y=2019

Conference

Conference11th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management
Number11
LocationVienna University of Technology
CountryAustria
CityWien
Period17/09/201919/09/2019
Internet address

Keywords

  • Data access policy
  • API
  • Tie strength
  • Social media
  • Tie strength models
  • Weak ties
  • Strong ties

Cite this

Gupta , J. P., Kärkkäinen, H., Torro, O., & Mukkamala, R. R. (2019). Revisiting Social Media Tie Strength in the Era of Data Access Restrictions. In J. Bernardino, A. Salgado, & J. Filipe (Eds.), Proceedings of the 11th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2019): Volume 3: KMIS (pp. 187-194). SCITEPRESS Digital Library. https://www.insticc.org/Primoris/Resources/PaperPdf.ashx?idPaper=80675