Revising Conjoint: How do Danish Pig Producers Found the Future Road to Environmentally Concerned Danish Consumers

Lene Hansen, Marcus Schmidt

Research output: Contribution to conferencePaperResearchpeer-review


The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork. In Denmark - as in many other countries - there is a growing importance of 'political consumerism' where consumers, especially in their demands for food commodities, influence the food industry's product development. The case study covers a research project carried out in 1995 for Danske Slagterier (The Danish Bacon and Meat Council) which already has played an important role in decision making for the future supply of pork to the Danish market.
Original languageEnglish
Publication date1997
Number of pages28
Publication statusPublished - 1997
Externally publishedYes
EventThe 50th ESOMAR Marketing Research Congress - Edinburgh, United Kingdom
Duration: 1 Sep 19972 Sep 1997
Conference number: 50


ConferenceThe 50th ESOMAR Marketing Research Congress
Country/TerritoryUnited Kingdom

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