Rethinking Marketing: Viden, kernemarketing og markedsudvikling

Research output: Book/ReportReport

Original languageDanish
Place of PublicationKøbenhavn
PublisherDEA
Number of pages28
Publication statusPublished - 2010

Cite this

@book{ab47c8b353eb42a2ad20e917434e7e95,
title = "Rethinking Marketing: Viden, kernemarketing og markedsudvikling",
author = "Anne Martensen and Jan Mouritsen",
year = "2010",
language = "Dansk",
publisher = "DEA",
address = "Danmark",

}

Rethinking Marketing : Viden, kernemarketing og markedsudvikling. / Martensen, Anne; Mouritsen, Jan.

København : DEA, 2010. 28 p.

Research output: Book/ReportReport

TY - RPRT

T1 - Rethinking Marketing

T2 - Viden, kernemarketing og markedsudvikling

AU - Martensen, Anne

AU - Mouritsen, Jan

PY - 2010

Y1 - 2010

M3 - Rapport

BT - Rethinking Marketing

PB - DEA

CY - København

ER -