Rethinking Identity in Brand Management

Fabian Csaba, Anders Bengtsson

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationBrand Culture
    EditorsJonathan E. Schroeder, Miriam Salzer-Mörling
    Place of PublicationLondon
    Publication date2006
    ISBN (Print)9780415355995
    Publication statusPublished - 2006

    Cite this

    Csaba, F., & Bengtsson, A. (2006). Rethinking Identity in Brand Management. In J. E. Schroeder, & M. Salzer-Mörling (Eds.), Brand Culture (pp. 118-135). Routledge.