Rethinking Identity in Brand Management

Fabian Csaba, Anders Bengtsson

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    Original languageEnglish
    Title of host publicationBrand Culture
    EditorsJonathan E. Schroeder, Miriam Salzer-Mörling
    Place of PublicationLondon
    PublisherRoutledge
    Publication date2006
    Pages118-135
    ISBN (Print)9780415355995
    Publication statusPublished - 2006

    Cite this

    Csaba, F., & Bengtsson, A. (2006). Rethinking Identity in Brand Management. In J. E. Schroeder, & M. Salzer-Mörling (Eds.), Brand Culture (pp. 118-135). Routledge. http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000337915&vid=CBS&afterPDS=true