Rethinking Identity in Brand Management

Fabian Csaba, Anders Bengtsson

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationBrand Culture
    EditorsJonathan E. Schroeder, Miriam Salzer-Mörling
    Place of PublicationLondon
    PublisherRoutledge
    Publication date2006
    Pages118-135
    ISBN (Print)9780415355995
    Publication statusPublished - 2006

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