Rethinking Identity in Brand Management

Fabian Csaba, Anders Bengtsson

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationBrand Culture
    EditorsJonathan E. Schroeder, Miriam Salzer-Mörling
    Place of PublicationLondon
    PublisherRoutledge
    Publication date2006
    Pages118-135
    ISBN (Print)9780415355995
    Publication statusPublished - 2006

    Cite this

    Csaba, F., & Bengtsson, A. (2006). Rethinking Identity in Brand Management. In J. E. Schroeder, & M. Salzer-Mörling (Eds.), Brand Culture (pp. 118-135). London: Routledge.
    Csaba, Fabian ; Bengtsson, Anders. / Rethinking Identity in Brand Management. Brand Culture. editor / Jonathan E. Schroeder ; Miriam Salzer-Mörling. London : Routledge, 2006. pp. 118-135
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    title = "Rethinking Identity in Brand Management",
    keywords = "Branding, Brand management, Virksomhedens identitet",
    author = "Fabian Csaba and Anders Bengtsson",
    year = "2006",
    language = "English",
    isbn = "9780415355995",
    pages = "118--135",
    editor = "Schroeder, {Jonathan E.} and Miriam Salzer-M{\"o}rling",
    booktitle = "Brand Culture",
    publisher = "Routledge",
    address = "United Kingdom",

    }

    Csaba, F & Bengtsson, A 2006, Rethinking Identity in Brand Management. in JE Schroeder & M Salzer-Mörling (eds), Brand Culture. Routledge, London, pp. 118-135.

    Rethinking Identity in Brand Management. / Csaba, Fabian; Bengtsson, Anders.

    Brand Culture. ed. / Jonathan E. Schroeder; Miriam Salzer-Mörling. London : Routledge, 2006. p. 118-135.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    TY - CHAP

    T1 - Rethinking Identity in Brand Management

    AU - Csaba, Fabian

    AU - Bengtsson, Anders

    PY - 2006

    Y1 - 2006

    KW - Branding

    KW - Brand management

    KW - Virksomhedens identitet

    M3 - Book chapter

    SN - 9780415355995

    SP - 118

    EP - 135

    BT - Brand Culture

    A2 - Schroeder, Jonathan E.

    A2 - Salzer-Mörling, Miriam

    PB - Routledge

    CY - London

    ER -

    Csaba F, Bengtsson A. Rethinking Identity in Brand Management. In Schroeder JE, Salzer-Mörling M, editors, Brand Culture. London: Routledge. 2006. p. 118-135