Rethinking Gendered Representations and Interpretations in Advertising: A Critical Approach

Ozlem Sandikci, Torsten Ringberg

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

Special Session Summary
Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsStephen J. Hoch , Robert J. Meyer
Place of PublicationProvo, UT
PublisherAssociation for Consumer Research
Publication date2000
Pages118
Publication statusPublished - 2000
Externally publishedYes
Event27th Annual Conference of the Association for Consumer Research. ACR 1999 - Columbus, United States
Duration: 30 Sep 19993 Oct 1999
Conference number: 27

Conference

Conference27th Annual Conference of the Association for Consumer Research. ACR 1999
Number27
CountryUnited States
CityColumbus
Period30/09/199903/10/1999
SeriesAdvances in Consumer Research
Volume27
ISSN0098-9258

Cite this

Sandikci, O., & Ringberg, T. (2000). Rethinking Gendered Representations and Interpretations in Advertising: A Critical Approach. In S. J. Hoch , & R. J. Meyer (Eds.), Advances in Consumer Research (pp. 118). Association for Consumer Research. Advances in Consumer Research, Vol.. 27 http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=8370