A central research question in tourism management concerns tourist’s choice of specific destinations. The present article reviews the extant literature on destination image. From this review we suggest that individuals have a multitude of destination associations – the total imagery which relates to the destination and label this concept destination imagery. Individuals also hold an overall image used as a heuristic or a mental short-cut which is labeled destination image. The concepts of destination imagery and destination image are distinct, yet they have often been conflated within the literature. The article further provides an extensive review of the literature with regard to the definitions, dimensionality, antecedents, and outcomes of the focal concepts as well as geographical scope of destination imagery and image studies and methodologies. This review has led to a novel understanding, and delimitation of the destination image construct within the imagery and image duality model.
|Number of pages||21|
|Publication status||Published - 2015|
|Event||The 3rd International Conference on Events: Making Waves in Macao - Macao, China|
Duration: 7 Sep 2015 → 9 Sep 2015
Conference number: 3
|Conference||The 3rd International Conference on Events|
|Period||07/09/2015 → 09/09/2015|
Bibliographical noteCBS Library does not have access to the material
- Destination image
- Destination imagery
- Country of origin image
- Country bias
- Tourist behavior
Josiassen, A., Kock, F., Assaf, A. G., & Woo, L. (2015). Rethinking Destination Image: A Destination Imagery and Image Approach. Paper presented at The 3rd International Conference on Events, Macao, China.