Retailing in the context of IT and distribution: Distribution, marketing channels and retailing

Herbert Kotzab and Mogens Bjerre, Herbert Kotzab

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationRetailing in a SCM-Perspective
Number of pages33
Publication date2005
Pages14-47
Publication statusPublished - 2005

Cite this

Bjerre, H. K. A. M., & Kotzab, H. (2005). Retailing in the context of IT and distribution: Distribution, marketing channels and retailing. In Retailing in a SCM-Perspective (pp. 14-47)