Retailer strategies: Retail Market Development

Herbert Kotzab and Mogens Bjerre, Mogens Bjerre

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Retailing in a SCM-Perspective
Publication date	2005
Pages	48-72
Publication status	Published - 2005

Bjerre, H. K. A. M., & Bjerre, M. (2005). Retailer strategies: Retail Market Development. In Retailing in a SCM-Perspective (pp. 48-72)

@inbook{3b07ce10dd2411db84f6000ea68e967b,

title = "Retailer strategies: Retail Market Development",

keywords = "Detailhandel, Strategisk ledelse, Strategisk markedsf{\o}ring",

author = "Bjerre, {Herbert Kotzab and Mogens} and Mogens Bjerre",

note = "Opstilling: 339.37 ret L{\o}be nr.: 057039",

year = "2005",

language = "English",

pages = "48--72",

booktitle = "Retailing in a SCM-Perspective",

}