| Original language | English |
|---|---|
| Title of host publication | Retailing in a SCM-Perspective |
| Publication date | 2005 |
| Pages | 48-72 |
| Publication status | Published - 2005 |
Cite this
Bjerre, H. K. A. M., & Bjerre, M. (2005). Retailer strategies: Retail Market Development. In Retailing in a SCM-Perspective (pp. 48-72)
@inbook{3b07ce10dd2411db84f6000ea68e967b,
title = "Retailer strategies: Retail Market Development",
keywords = "Detailhandel, Strategisk ledelse, Strategisk markedsf{\o}ring",
author = "Bjerre, {Herbert Kotzab and Mogens} and Mogens Bjerre",
note = "Opstilling: 339.37 ret L{\o}be nr.: 057039",
year = "2005",
language = "English",
pages = "48--72",
booktitle = "Retailing in a SCM-Perspective",
}
Bjerre, HKAM & Bjerre, M 2005, Retailer strategies: Retail Market Development. in Retailing in a SCM-Perspective. pp. 48-72.
Retailer strategies : Retail Market Development. / Bjerre, Herbert Kotzab and Mogens; Bjerre, Mogens.
Retailing in a SCM-Perspective. 2005. p. 48-72.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
TY - CHAP
T1 - Retailer strategies
T2 - Retail Market Development
AU - Bjerre, Herbert Kotzab and Mogens
AU - Bjerre, Mogens
N1 - Opstilling: 339.37 ret Løbe nr.: 057039
PY - 2005
Y1 - 2005
KW - Detailhandel
KW - Strategisk ledelse
KW - Strategisk markedsføring
M3 - Book chapter
SP - 48
EP - 72
BT - Retailing in a SCM-Perspective
ER -
Bjerre HKAM, Bjerre M. Retailer strategies: Retail Market Development. In Retailing in a SCM-Perspective. 2005. p. 48-72