Retailer strategies

Retail Market Development

Herbert Kotzab and Mogens Bjerre, Mogens Bjerre

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationRetailing in a SCM-Perspective
Publication date2005
Pages48-72
Publication statusPublished - 2005

Cite this

Bjerre, H. K. A. M., & Bjerre, M. (2005). Retailer strategies: Retail Market Development. In Retailing in a SCM-Perspective (pp. 48-72)
Bjerre, Herbert Kotzab and Mogens ; Bjerre, Mogens. / Retailer strategies : Retail Market Development. Retailing in a SCM-Perspective. 2005. pp. 48-72
@inbook{3b07ce10dd2411db84f6000ea68e967b,
title = "Retailer strategies: Retail Market Development",
keywords = "Detailhandel, Strategisk ledelse, Strategisk markedsf{\o}ring",
author = "Bjerre, {Herbert Kotzab and Mogens} and Mogens Bjerre",
note = "Opstilling: 339.37 ret L{\o}be nr.: 057039",
year = "2005",
language = "English",
pages = "48--72",
booktitle = "Retailing in a SCM-Perspective",

}

Bjerre, HKAM & Bjerre, M 2005, Retailer strategies: Retail Market Development. in Retailing in a SCM-Perspective. pp. 48-72.

Retailer strategies : Retail Market Development. / Bjerre, Herbert Kotzab and Mogens; Bjerre, Mogens.

Retailing in a SCM-Perspective. 2005. p. 48-72.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

TY - CHAP

T1 - Retailer strategies

T2 - Retail Market Development

AU - Bjerre, Herbert Kotzab and Mogens

AU - Bjerre, Mogens

N1 - Opstilling: 339.37 ret Løbe nr.: 057039

PY - 2005

Y1 - 2005

KW - Detailhandel

KW - Strategisk ledelse

KW - Strategisk markedsføring

M3 - Book chapter

SP - 48

EP - 72

BT - Retailing in a SCM-Perspective

ER -

Bjerre HKAM, Bjerre M. Retailer strategies: Retail Market Development. In Retailing in a SCM-Perspective. 2005. p. 48-72