Retailer strategies: Retail Market Development

Herbert Kotzab and Mogens Bjerre, Mogens Bjerre

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationRetailing in a SCM-Perspective
Publication date2005
Pages48-72
Publication statusPublished - 2005

Cite this

Bjerre, H. K. A. M., & Bjerre, M. (2005). Retailer strategies: Retail Market Development. In Retailing in a SCM-Perspective (pp. 48-72)