Retail Marketing Processes: Various retailer strategies

Herbert Kotzab and Mogens Bjerre, Mogens Bjerre

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationRetailing in a SCM-Perspective
Publication date2005
Pages160-189
Publication statusPublished - 2005

Cite this

Bjerre, H. K. A. M., & Bjerre, M. (2005). Retail Marketing Processes: Various retailer strategies. In Retailing in a SCM-Perspective (pp. 160-189)
Bjerre, Herbert Kotzab and Mogens ; Bjerre, Mogens. / Retail Marketing Processes : Various retailer strategies. Retailing in a SCM-Perspective. 2005. pp. 160-189
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title = "Retail Marketing Processes: Various retailer strategies",
keywords = "Detailhandel, Markedsf{\o}ring, Strategisk planl{\ae}gning",
author = "Bjerre, {Herbert Kotzab and Mogens} and Mogens Bjerre",
note = "Opstilling: 339.37 ret L{\o}be nr.: 057039",
year = "2005",
language = "English",
pages = "160--189",
booktitle = "Retailing in a SCM-Perspective",

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Bjerre, HKAM & Bjerre, M 2005, Retail Marketing Processes: Various retailer strategies. in Retailing in a SCM-Perspective. pp. 160-189.

Retail Marketing Processes : Various retailer strategies. / Bjerre, Herbert Kotzab and Mogens; Bjerre, Mogens.

Retailing in a SCM-Perspective. 2005. p. 160-189.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

TY - CHAP

T1 - Retail Marketing Processes

T2 - Various retailer strategies

AU - Bjerre, Herbert Kotzab and Mogens

AU - Bjerre, Mogens

N1 - Opstilling: 339.37 ret Løbe nr.: 057039

PY - 2005

Y1 - 2005

KW - Detailhandel

KW - Markedsføring

KW - Strategisk planlægning

M3 - Book chapter

SP - 160

EP - 189

BT - Retailing in a SCM-Perspective

ER -

Bjerre HKAM, Bjerre M. Retail Marketing Processes: Various retailer strategies. In Retailing in a SCM-Perspective. 2005. p. 160-189