Retail Marketing Processes: Various retailer strategies

Herbert Kotzab and Mogens Bjerre, Mogens Bjerre

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationRetailing in a SCM-Perspective
Publication date2005
Pages160-189
Publication statusPublished - 2005

Cite this

Bjerre, H. K. A. M., & Bjerre, M. (2005). Retail Marketing Processes: Various retailer strategies. In Retailing in a SCM-Perspective (pp. 160-189)