Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    The current fashion system is highly unsustainable, as continuous overproduction and overconsumption is contributing to environmental as well as social degradation. The aim of the study is to investigate the relationship between consumers’ perceived responsibility for the
    non-sustainability of the fashion industry, diffusion of responsibility between different actors, label knowledge and use, perceived external barriers and environmental apparel consumption. Theoretically, we combine the Motivation-Opportunity-Ability-Model with norm activation theory. We use a representative sample of young Swedish consumers for our analysis. Findings show that perceived personal responsibility as well as label knowledge and use enhance
    environmental apparel consumption. The small but significant negative effect of perceived responsibility diffusion on environmental apparel consumption indicates that responsibilities between relevant actors might have to be delegated more explicitly than it happens today.
    The current fashion system is highly unsustainable, as continuous overproduction and overconsumption is contributing to environmental as well as social degradation. The aim of the study is to investigate the relationship between consumers’ perceived responsibility for the
    non-sustainability of the fashion industry, diffusion of responsibility between different actors, label knowledge and use, perceived external barriers and environmental apparel consumption. Theoretically, we combine the Motivation-Opportunity-Ability-Model with norm activation theory. We use a representative sample of young Swedish consumers for our analysis. Findings show that perceived personal responsibility as well as label knowledge and use enhance
    environmental apparel consumption. The small but significant negative effect of perceived responsibility diffusion on environmental apparel consumption indicates that responsibilities between relevant actors might have to be delegated more explicitly than it happens today.
    LanguageEnglish
    Title of host publicationMacromarketing and the Crisis of the Social Imagination : Proceedings of the 39th Annual Macromarketing Conference
    EditorsAlan Bradshaw, Mikko Laamanen, Alex Reppel
    Place of PublicationBerlin
    PublisherThe Macromarketing Society
    Date2014
    Pages892-903
    StatePublished - 2014
    EventThe 39th Annual Macromarketing Conference. 2014 - Royal Holloway, University of London, London, United Kingdom
    Duration: 2 Jul 20145 Jul 2014
    Conference number: 39
    http://macromarketing.org/?page_id=805

    Conference

    ConferenceThe 39th Annual Macromarketing Conference. 2014
    Number39
    LocationRoyal Holloway, University of London
    CountryUnited Kingdom
    CityLondon
    Period02/07/201405/07/2014
    Internet address
    SeriesProceedings of the Annual Macromarketing Conference
    Volume2014
    ISSN2168-1481

    Cite this

    Mueller, T., Gwozdz, W., & Reisch, L. (2014). Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse. In A. Bradshaw, M. Laamanen, & A. Reppel (Eds.), Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference (pp. 892-903). Berlin: The Macromarketing Society. Proceedings of the Annual Macromarketing Conference, Vol.. 2014
    Mueller, Tina ; Gwozdz, Wencke ; Reisch, Lucia. / Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse. Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. editor / Alan Bradshaw ; Mikko Laamanen ; Alex Reppel. Berlin : The Macromarketing Society, 2014. pp. 892-903 (Proceedings of the Annual Macromarketing Conference, ???volume??? 2014).
    @inproceedings{e35e8f1762544693aac710b1a6f47d08,
    title = "Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse",
    abstract = "The current fashion system is highly unsustainable, as continuous overproduction and overconsumption is contributing to environmental as well as social degradation. The aim of the study is to investigate the relationship between consumers’ perceived responsibility for thenon-sustainability of the fashion industry, diffusion of responsibility between different actors, label knowledge and use, perceived external barriers and environmental apparel consumption. Theoretically, we combine the Motivation-Opportunity-Ability-Model with norm activation theory. We use a representative sample of young Swedish consumers for our analysis. Findings show that perceived personal responsibility as well as label knowledge and use enhanceenvironmental apparel consumption. The small but significant negative effect of perceived responsibility diffusion on environmental apparel consumption indicates that responsibilities between relevant actors might have to be delegated more explicitly than it happens today.",
    author = "Tina Mueller and Wencke Gwozdz and Lucia Reisch",
    year = "2014",
    language = "English",
    pages = "892--903",
    editor = "Alan Bradshaw and Mikko Laamanen and Alex Reppel",
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    publisher = "The Macromarketing Society",
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    }

    Mueller, T, Gwozdz, W & Reisch, L 2014, Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse. in A Bradshaw, M Laamanen & A Reppel (eds), Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. The Macromarketing Society, Berlin, Proceedings of the Annual Macromarketing Conference, vol. 2014, pp. 892-903, London, United Kingdom, 02/07/2014.

    Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse. / Mueller, Tina; Gwozdz, Wencke; Reisch, Lucia.

    Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. ed. / Alan Bradshaw; Mikko Laamanen; Alex Reppel. Berlin : The Macromarketing Society, 2014. p. 892-903.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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    N2 - The current fashion system is highly unsustainable, as continuous overproduction and overconsumption is contributing to environmental as well as social degradation. The aim of the study is to investigate the relationship between consumers’ perceived responsibility for thenon-sustainability of the fashion industry, diffusion of responsibility between different actors, label knowledge and use, perceived external barriers and environmental apparel consumption. Theoretically, we combine the Motivation-Opportunity-Ability-Model with norm activation theory. We use a representative sample of young Swedish consumers for our analysis. Findings show that perceived personal responsibility as well as label knowledge and use enhanceenvironmental apparel consumption. The small but significant negative effect of perceived responsibility diffusion on environmental apparel consumption indicates that responsibilities between relevant actors might have to be delegated more explicitly than it happens today.

    AB - The current fashion system is highly unsustainable, as continuous overproduction and overconsumption is contributing to environmental as well as social degradation. The aim of the study is to investigate the relationship between consumers’ perceived responsibility for thenon-sustainability of the fashion industry, diffusion of responsibility between different actors, label knowledge and use, perceived external barriers and environmental apparel consumption. Theoretically, we combine the Motivation-Opportunity-Ability-Model with norm activation theory. We use a representative sample of young Swedish consumers for our analysis. Findings show that perceived personal responsibility as well as label knowledge and use enhanceenvironmental apparel consumption. The small but significant negative effect of perceived responsibility diffusion on environmental apparel consumption indicates that responsibilities between relevant actors might have to be delegated more explicitly than it happens today.

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    Mueller T, Gwozdz W, Reisch L. Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse. In Bradshaw A, Laamanen M, Reppel A, editors, Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Berlin: The Macromarketing Society. 2014. p. 892-903. (Proceedings of the Annual Macromarketing Conference, Vol. 2014).