| Original language | English |
|---|---|
| Publication date | 2006 |
| Number of pages | 14 |
| Publication status | Published - 2006 |
| Event | Academy of Marketing Conference (AM2006) - Middlesex, United Kingdom Duration: 3 Jul 2006 → 6 Jul 2006 |
Conference
| Conference | Academy of Marketing Conference (AM2006) |
|---|---|
| Country/Territory | United Kingdom |
| City | Middlesex |
| Period | 03/07/2006 → 06/07/2006 |
Keywords
- brand equity
- market factors
- Methodology
- Emotions