Original language | English |
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Publication date | 2006 |
Number of pages | 14 |
Publication status | Published - 2006 |
Event | Academy of Marketing Conference (AM2006) - Middlesex, United Kingdom Duration: 3 Jul 2006 → 6 Jul 2006 |
Conference
Conference | Academy of Marketing Conference (AM2006) |
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Country/Territory | United Kingdom |
City | Middlesex |
Period | 03/07/2006 → 06/07/2006 |
Keywords
- brand equity
- market factors
- Methodology
- Emotions