Responses: An Emotional Paradigm in Communication Research

Flemming Hansen

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2006
Number of pages14
Publication statusPublished - 2006
EventAcademy of Marketing Conference (AM2006) - Middlesex, United Kingdom
Duration: 3 Jul 20066 Jul 2006

Conference

ConferenceAcademy of Marketing Conference (AM2006)
CountryUnited Kingdom
CityMiddlesex
Period03/07/200606/07/2006

Keywords

  • brand equity
  • market factors
  • Methodology
  • Emotions

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