Research Quality: What It Is, and How to Achieve It

Adam Lindgreen*, C. Anthony Di Benedetto, Roderick J. Brodie

*Corresponding author for this work

Research output: Contribution to journalEditorialpeer-review


Researchers are under constant pressure to publish high-quality research. What, however, constitutes high-quality research? Most universities use accepted lists of top-tier journals, citation counts, or other metrics to assess the value of research contributions. We first explore the metrics by which research contributions are evaluated. These metrics provide at least some indication of the impact and value of an academic's stream of research.

We then consider the issue of value beyond the commonly accepted metrics of article counts and citations. Should high-quality research create value for students and, especially in the case of business academics, for managers and practitioners? If so, rather than focusing exclusively on theoretical contributions, researchers should demonstrate the value-in-use of the research stream to the broader community. We present a set of conditions to support a research stream that delivers value-in-use to students and practitioners.
We then turn to whether high-quality research implies finding solutions to societal challenges and problems. This would require a rethinking of the traditional views on the university's relationship with society at large. We explore issues of research concerning its contribution to society. We conclude by distilling these issues into several pieces of advice to new and mid-career academics regarding strategies and challenges in developing high-quality research.
Original languageEnglish
JournalIndustrial Marketing Management
Pages (from-to)A13-A19
Number of pages7
Publication statusPublished - Nov 2021

Bibliographical note

Published online: 30 October 2021.


  • Citations
  • Clarivate™ web of science
  • DORA
  • Effectuation logic
  • Field weighted citation impact
  • H-index
  • Journal rankings
  • Observation-bridge-challenge model
  • REEAD model
  • Research quality
  • Stanford University composite index
  • UK REF

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