Reputation Based on Future Performance: A Narrative Approach in High-Tech Industries

Morten Thanning Vendelø; Ioanna Constantiou

Reputation Based on Future Performance: A Narrative Approach in High-Tech Industries

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2007
Number of pages	26
Publication status	Published - 2007
Event	11th International Conference on Reputation, Brand, Identity and Competitiveness. BI, Norwegian School of Management - Oslo, Norway Duration: 31 May 2007 → 2 Jun 2007 Conference number: 11

Conference

Conference	11th International Conference on Reputation, Brand, Identity and Competitiveness. BI, Norwegian School of Management
Number	11
Country/Territory	Norway
City	Oslo
Period	31/05/2007 → 02/06/2007

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Cite this

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title = "Reputation Based on Future Performance: A Narrative Approach in High-Tech Industries",

keywords = "Virksomhedens omd{\o}mme, H{\o}jteknologiske virksomheder, Markedsf{\o}ringsformer, Corporate storytelling, innovationentrepreneurship\&lederskab",

author = "Vendel{\o}, \{Morten Thanning\} and Ioanna Constantiou",

note = "L{\o}benr.: 071842; 11th International Conference on Reputation, Brand, Identity and Competitiveness. BI, Norwegian School of Management ; Conference date: 31-05-2007 Through 02-06-2007",

year = "2007",

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Reputation Based on Future Performance: A Narrative Approach in High-Tech Industries. / Vendelø, Morten Thanning ; Constantiou, Ioanna.
2007. Paper presented at 11th International Conference on Reputation, Brand, Identity and Competitiveness. BI, Norwegian School of Management, Oslo, Norway.

Research output: Contribution to conference › Paper › Research › peer-review

TY - CONF

T1 - Reputation Based on Future Performance

T2 - 11th International Conference on Reputation, Brand, Identity and Competitiveness. BI, Norwegian School of Management

AU - Vendelø, Morten Thanning

AU - Constantiou, Ioanna

N1 - Conference code: 11

PY - 2007

Y1 - 2007

KW - Virksomhedens omdømme

KW - Højteknologiske virksomheder

KW - Markedsføringsformer

KW - Corporate storytelling

KW - innovationentrepreneurship&lederskab

M3 - Paper

Y2 - 31 May 2007 through 2 June 2007

ER -