Representing Precarious Work in the Sharing Economy through (De)motivations of Uber Contractors

Anne-Marie Tuikka*, Abayomi Baiyere, Kai K. Kimppa

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

The potential contribution of sharing economy to the global
economy is increasing. Despite this, there are unanswered questions
related to corporate social responsibility in the sharing economy. In this
article, we draw from a case study on Uber and its contractors to
understand the precarious work entangled to their relationship in two
contexts. By unpacking the motivating and demotivating dimensions of
this relationship in two context, the United States and Finland, we explore
the underlying phenomenon of precarious work in the context of sharing
economy.
Original languageEnglish
Title of host publicationProceedings of the 32nd Bled EConference: Humanizing Technology for a Sustainable Society
EditorsAndreja Pucihar, Mirjana Kljajič Borštnar, Roger Bons, Juergen Seitz, Helen Cripps, Doroteja Vidmar
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2019
Pages897-910
ISBN (Print)9789612862800
DOIs
Publication statusPublished - 2019

Keywords

  • sharing economy
  • Platform economy
  • Ride sharing
  • Precarious work
  • Uber

Cite this

Tuikka, A-M., Baiyere, A., & Kimppa, K. K. (2019). Representing Precarious Work in the Sharing Economy through (De)motivations of Uber Contractors. In A. Pucihar, M. K. Borštnar, R. Bons, J. Seitz, H. Cripps, & D. Vidmar (Eds.), Proceedings of the 32nd Bled EConference: Humanizing Technology for a Sustainable Society (pp. 897-910). Association for Information Systems. AIS Electronic Library (AISeL). https://doi.org/10.18690/978-961-286-280-0