Removing Bottlenecks in Business Ecosystems: The Strategic Role of Outbound Open Innovation

Monica Masucci, Stefano Brusoni, Carmelo Cennamo

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

This paper investigates how firms can orchestrate outbound open innovation strategically to accelerate technological progress among the firms they collaborate with, thus removing technological bottlenecks in their business ecosystem. We examine how a major oil and gas producer fostered, through its internal corporate venture unit, the development of new technologies aimed at enhancing the effectiveness of the oilfield services offered by its key providers. The comparative analysis of five innovative projects suggests that two factors were critical for the successful deployment of the proposed technologies: their potential to broaden service providers’ portfolios and the possibility to retain control over the relevant intellectual property. The concurrent presence of these two factors incentivized service providers to deploy the new technologies, aligning their interests with those of the oil major company. By revealing unexplored aspects of the interplay of inter-firm collaborations and open innovation processes, this paper extends our understanding of how firms can align the incentives and activities of other actors in their business ecosystems by strategizing their open innovation initiatives.
Original languageEnglish
Article number103823
JournalResearch Policy
Volume49
Issue number1
Number of pages17
ISSN0048-7333
DOIs
Publication statusPublished - Jan 2020

Bibliographical note

Published online: 15. October 2019

Keywords

  • Business ecosystem
  • Open innovation
  • Technology bottleneck
  • Corporate venturing

Cite this

@article{b912b1f3d2744f7490f6de000873baaf,
title = "Removing Bottlenecks in Business Ecosystems: The Strategic Role of Outbound Open Innovation",
abstract = "This paper investigates how firms can orchestrate outbound open innovation strategically to accelerate technological progress among the firms they collaborate with, thus removing technological bottlenecks in their business ecosystem. We examine how a major oil and gas producer fostered, through its internal corporate venture unit, the development of new technologies aimed at enhancing the effectiveness of the oilfield services offered by its key providers. The comparative analysis of five innovative projects suggests that two factors were critical for the successful deployment of the proposed technologies: their potential to broaden service providers’ portfolios and the possibility to retain control over the relevant intellectual property. The concurrent presence of these two factors incentivized service providers to deploy the new technologies, aligning their interests with those of the oil major company. By revealing unexplored aspects of the interplay of inter-firm collaborations and open innovation processes, this paper extends our understanding of how firms can align the incentives and activities of other actors in their business ecosystems by strategizing their open innovation initiatives.",
keywords = "Business ecosystem, Open innovation, Technology bottleneck, Corporate venturing, Business ecosystem, Open innovation, Technology bottleneck, Corporate venturing",
author = "Monica Masucci and Stefano Brusoni and Carmelo Cennamo",
note = "Published online: 15. October 2019",
year = "2020",
month = "1",
doi = "10.1016/j.respol.2019.103823",
language = "English",
volume = "49",
journal = "Research Policy",
issn = "0048-7333",
publisher = "Elsevier",
number = "1",

}

Removing Bottlenecks in Business Ecosystems : The Strategic Role of Outbound Open Innovation. / Masucci, Monica; Brusoni, Stefano ; Cennamo, Carmelo .

In: Research Policy, Vol. 49, No. 1, 103823, 01.2020.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Removing Bottlenecks in Business Ecosystems

T2 - The Strategic Role of Outbound Open Innovation

AU - Masucci, Monica

AU - Brusoni, Stefano

AU - Cennamo, Carmelo

N1 - Published online: 15. October 2019

PY - 2020/1

Y1 - 2020/1

N2 - This paper investigates how firms can orchestrate outbound open innovation strategically to accelerate technological progress among the firms they collaborate with, thus removing technological bottlenecks in their business ecosystem. We examine how a major oil and gas producer fostered, through its internal corporate venture unit, the development of new technologies aimed at enhancing the effectiveness of the oilfield services offered by its key providers. The comparative analysis of five innovative projects suggests that two factors were critical for the successful deployment of the proposed technologies: their potential to broaden service providers’ portfolios and the possibility to retain control over the relevant intellectual property. The concurrent presence of these two factors incentivized service providers to deploy the new technologies, aligning their interests with those of the oil major company. By revealing unexplored aspects of the interplay of inter-firm collaborations and open innovation processes, this paper extends our understanding of how firms can align the incentives and activities of other actors in their business ecosystems by strategizing their open innovation initiatives.

AB - This paper investigates how firms can orchestrate outbound open innovation strategically to accelerate technological progress among the firms they collaborate with, thus removing technological bottlenecks in their business ecosystem. We examine how a major oil and gas producer fostered, through its internal corporate venture unit, the development of new technologies aimed at enhancing the effectiveness of the oilfield services offered by its key providers. The comparative analysis of five innovative projects suggests that two factors were critical for the successful deployment of the proposed technologies: their potential to broaden service providers’ portfolios and the possibility to retain control over the relevant intellectual property. The concurrent presence of these two factors incentivized service providers to deploy the new technologies, aligning their interests with those of the oil major company. By revealing unexplored aspects of the interplay of inter-firm collaborations and open innovation processes, this paper extends our understanding of how firms can align the incentives and activities of other actors in their business ecosystems by strategizing their open innovation initiatives.

KW - Business ecosystem

KW - Open innovation

KW - Technology bottleneck

KW - Corporate venturing

KW - Business ecosystem

KW - Open innovation

KW - Technology bottleneck

KW - Corporate venturing

UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=954921364529&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes

U2 - 10.1016/j.respol.2019.103823

DO - 10.1016/j.respol.2019.103823

M3 - Journal article

VL - 49

JO - Research Policy

JF - Research Policy

SN - 0048-7333

IS - 1

M1 - 103823

ER -